Facebook & Instagram ads that fill
your calendar.
Boosted posts get likes. They don’t get customers. We build Meta ad campaigns that put the right offer in front of the right local people, then make sure every lead gets a fast follow-up so it actually turns into business.
Lots of leads.
Not many customers.
Meta can bring in leads cheaply. The hard part is getting real people who pick up the phone. That comes down to the offer, the ads, and what happens in the first five minutes after someone fills out your form.
“We got 80 leads last month and maybe three of them answered the phone.“
- ✕Boosting posts instead of running campaigns. A boost is built to get likes and comments, not calls and bookings.
- ✕The same ad running for months. People stop noticing it, and your cost per lead slowly creeps up.
- ✕Forms that are too easy. One-tap forms bring volume, but also junk. The right questions get you fewer, better leads.
- ✕Slow follow-up. A lead that waits a day is usually gone. Your forms should trigger an instant text and email.
- ✕Broken tracking. Since the iPhone privacy changes, many accounts can’t see what’s working. Meta ends up guessing with your money.
Campaigns built
for your goal.
Every business is different. We pick the campaign type that fits how your customers buy, and we test before we spend big.
Lead Form Campaigns
(forms inside Facebook)
Forms that open right inside Facebook and Instagram. Great for service businesses that want calls, quotes, and bookings.
- ✓Custom questions to filter out junk
- ✓Instant text and email follow-up
- ✓Leads sent to your CRM or inbox
- ✓Offer and ad testing
Website Campaigns
(landing page leads)
Send people to a page built to convert. Best when a better-qualified lead is worth more than a cheaper one.
- ✓Dedicated landing pages
- ✓Meta pixel and Conversions API
- ✓Booking and call tracking
- ✓Page and offer A/B tests
Retargeting
(people who almost booked)
Reach people who visited your site, watched your videos, or opened a form but didn’t finish.
- ✓Website and video audiences
- ✓Reminder and offer ads
- ✓Review and testimonial ads
Advantage+ & Catalog Ads
(eCommerce)
Show the right products to the right shoppers automatically, and track every sale back to the ad.
- ✓Product catalog setup
- ✓Purchase and revenue tracking
- ✓Dynamic product retargeting
Offer. Ads.
Follow-up.
Most Meta accounts fail at one of these three. We work on all of them, every month, on every account.
Find the offer
A free consult, a seasonal promo, limited spots. We find what makes a local customer stop scrolling and raise their hand.
Make ads that work
New image and video ads every month, tested against each other. The winners get the budget, the rest get turned off.
Fix the follow-up
Forms connected to instant text and email, so every lead hears from you in minutes, not days.
Improve every week
Audience, budget, and ad changes based on cost per real lead, not likes or reach.
684 new patient leads at $16.37 each.
An Edmonton med spa wanted a steady flow of consultation requests, not just likes and comments. Two focused Meta lead campaigns built around Botox, filler, laser hair removal, and PRP offers turned into a reliable stream of new patient inquiries.
Read the full case studyReal accounts.
Real numbers.
Every number below comes from a client account we manage. Click any one to see how we did it.
Vancouver AC Panel Company
A short cooling season turned into a flood of homeowner inquiries at just $5.13 per lead.
See the case study →Alberta Med Spa
156 Botox, facelift, and skin treatment leads after rebuilding an expensive, unpredictable account.
See the case study →Toronto Basement Contractor
A steady flow of homeowners at $59.21 per lead, working alongside Google for 2,361 leads total.
See the case study →Toronto Mortgage Broker
25 borrower leads at $36.28 each, reaching GTA homeowners who’d been told no by their bank.
See the case study →Etobicoke Med Spa
16 leads from a careful $9 a day test for tattoo removal, laser hair removal, and facials.
See the case study →All case studies
Paid ads, websites, and SEO work across trades, law, med spa, mortgage, eCommerce, and more.
Browse our work →Every month.
In writing.
No mystery scope. Here’s exactly what we do on your Meta ads account every month.
Account management
Campaigns, audiences, and budgets handled day to day so you can focus on the business.
Fresh ads every month
New image and video ads written and designed for you, so your audience never gets tired of seeing them.
Lead quality filtering
Form questions and targeting tuned so you spend less time on people who were never going to buy.
Tracking that works
Meta pixel and Conversions API set up properly, so Meta learns from real leads and sales.
Plain-English reporting
A monthly report on leads, cost per lead, and what we’re changing next. No vanity numbers.
A direct line
Talk to the people actually running your ads. No ticket systems and no chasing.
Simple pricing.
No contracts.
Our fee is flat and separate from your ad budget. Your ad spend goes straight to Meta on your own card, and your ad account and pages are always yours.
For local businesses and brands that want Facebook and Instagram bringing in steady leads or sales.
- ✓Campaign setup and management
- ✓New ad creative every month
- ✓Pixel and Conversions API tracking
- ✓Lead form and offer testing
- ✓Plain-English monthly report
- ✓Free account audit to start
For businesses losing leads to slow replies. Every lead gets an instant text and email, automatically.
- ✓Everything in Meta Ads Management
- ✓CRM setup for your leads
- ✓Instant text and email follow-up
- ✓Dedicated text number for your business
Meta ads questions,
straight answers.
If yours isn’t here, just ask. We’d rather have an honest 15-minute call than sell you something that doesn’t fit.
You can start small. Some of our clients launched on $10 to $20 a day to test offers, then grew the budget once the cost per lead was proven.
On your free audit we’ll recommend a starting budget based on your market and what a new customer is worth to you.
Usually it’s one of three things: the form is too easy to submit, the offer attracts the wrong people, or nobody follows up fast enough. We fix all three with better form questions, sharper offers, and instant follow-up.
Leads often start coming in within the first few days. The first two to four weeks are about testing offers and ads to see what works. From there, we put more budget behind the winners.
No. Plenty of our best ads are simple images. Short videos help, and we’ll show you how to film quick clips on your phone, but you don’t need a production budget to get started.
Yes, always. Your Business Manager, ad account, pages, ads, and audiences belong to you. If we ever part ways, you keep everything.
Yes. We can pick exactly where your ads show, including Instagram feed, Stories, and Reels. Usually we let Meta use both apps, since that tends to lower your cost per lead.
No. We work month-to-month. If we’re not delivering, you’re free to go.
Find out why your leads
aren’t turning into customers.
Get a free Meta ads audit. We’ll review your ad account (read-only), your ads, your forms, and your follow-up, then send you a written list of what’s working and what’s wasting money. Yours to keep, even if you don’t hire us.