1,100 leads in one summer.
How we helped a Vancouver AC Panel Company make the most of a short cooling season, bringing in a flood of homeowner inquiries for custom portable AC window panels at just $5.13 per lead.
A few hot months to make the whole year.
When you sell something people only need in summer, there is no time to waste. Nobody is shopping for AC window panels in February, and by September the demand is gone. Every week of the season had to bring in as many customers as possible, without blowing the budget.
A short window
Miss the first heat wave and you miss a big part of the year’s sales.
A product people don’t know
Most people with a portable AC have never heard of a custom window panel. They need to see it to get it.
No room for waste
With so few months to work with, money spent on ads that don’t work is money that never comes back.
Show it working. Move fast with the season.
We built the campaign around the calendar, with a fresh setup and offer for each stage of the season, and let the best ads take most of the budget.
A new push every month
We ran a separate ad set for each month: a buy one, get one offer in April, 15% off offers in May and June, and a new slider ad test in July. Each month started fresh with an offer that matched where the season was.
Before and after video
A simple video showing a window before and after the panel went in. People could see the problem and the fix in seconds, which made an unfamiliar product easy to understand.
Instant lead forms
Homeowners could request a quote in a few taps without leaving Facebook or Instagram, right when the heat made them want a fix.
Spend more when demand peaks
When May proved the ads were working, we leaned in. June got the biggest budget of the season to catch the hottest weeks while people were ready to buy.
1,100 leads, right when it counted.
On $5,637.96 in total ad spend, the campaign reached 187,460 people, showed up 488,982 times and brought in 1,100 lead form submissions at $5.13 each. Almost all of it landed in May and June, the two months that matter most.
| Month | Leads | Cost per lead | Spend | Impressions | Reach |
|---|---|---|---|---|---|
| Late April (buy one, get one) | 16 | $6.70 | $107.25 | 7,261 | 6,662 |
| May (15% off) Lowest cost | 480 | $2.92 | $1,403.75 | 152,806 | 87,608 |
| June (15% off) Most leads | 599 | $6.74 | $4,036.00 | 323,245 | 145,144 |
| July (slider test) | 5 | $18.19 | $90.96 | 5,670 | 2,070 |
| Full season | 1,100 | $5.13 | $5,637.96 | 488,982 | 187,460 |
The before and after video brought in 692 leads on its own, at about $3.46 each. When people can see the result, they don’t need to be convinced. In May it ran at just $2.93 per lead.
| Ad | Month | Leads | Cost per lead | Spend | Impressions | Reach |
|---|---|---|---|---|---|---|
| June Video | June | 399 | $7.83 | $3,125.42 | 251,754 | 125,325 |
| Before & After Video Top ad | May | 477 | $2.93 | $1,399.26 | 152,559 | 87,608 |
| Before & After Video | June | 199 | $4.54 | $904.01 | 71,097 | 47,642 |
| General (slider test) | July | 5 | $18.19 | $90.96 | 5,670 | 2,070 |
| Before & After Video | April | 16 | $5.53 | $88.49 | 6,306 | 5,977 |
| Buy One, Get One A | April | 0 | n/a | $14.94 | 817 | 675 |
| 10% Off A | June | 1 | $5.98 | $5.98 | 362 | 278 |
| 15% Off May A | May | 3 | $1.34 | $4.03 | 230 | 194 |
| General | April | 0 | n/a | $3.82 | 138 | 124 |
| General | June | 0 | n/a | $0.59 | 32 | 29 |
| General | May | 0 | n/a | $0.46 | 17 | 16 |
| All 11 ads | Season | 1,100 | $5.13 | $5,637.96 | 488,982 | 187,460 |
The four ads that did not bring in a lead cost $19.81 combined, less than half of one percent of the budget. Nearly every dollar went to ads that were working.
Straight from Ads Manager.
No rounded numbers, no cherry picked days. These are the live campaign and ad results for the full season.
What this means for your seasonal business.
Ads were live before the heat hit, so the business was already in front of people when they started looking.
A before and after video explained the product better than any headline, and it brought in leads at a few dollars each.
Putting the most budget into June caught the busiest weeks of the season, bringing in 599 leads in one month.
A fresh offer for each month kept the ads feeling new from spring to midsummer.
Busy season coming up?
Let’s make it your best one.
Free 30-minute strategy call. We’ll look at your season, show you when and where to spend, and tell you exactly what we’d launch first.