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3 Not-so-Secret Ways to Make Sure Your PPC Gives You Results
Pay-Per-Click (PPC) advertising is a cost-effective way to improve your business's performance online. However, not every organization that uses it gets the results they were anticipating. Whether you are managing the PPC account or have outsourced the service to...
PPC vs. SEO: Which One Should You Use for Your Business?
Search engine optimization (SEO) refers to strategies used to get a webpage to the very first page of a search engine’s results pages. Needless to say, SEO plays a big role in the success of online businesses as the majority of the traffic that websites get comes from...
All About Responsive Search Ads and What It Means For Marketers
Google has recently launched a new default advertisement type called responsive search ads or RSAs, their most recent endeavour at improved marketing automation. It’s a kind of paid search ad that adjusts copy in real-time to correspond with a user’s search intent...
3 Ways Paid Search Protects Your Brand
Businesses today know that digital marketing solutions are the key to generating sales, especially since the modern marketplace demands a strong online presence. While advertising strategies like pay-per-click campaigns are widely effective at putting your brand on...
The Secret to Keeping Up with the Digital Marketing World
Digital marketing has been earning a reputation in recent years for being the “future of marketing.” Because the world is slowly shifting to the digital landscape, it makes sense for all businesses to maintain a digital presence. But with new advancements being made...
4 Simple Tips to Boost Your PPC Campaigns in 2021
The best digital marketing strategies evolve continuously. If you aren’t regularly tweaking your social media, SEO, and PPC advertising campaigns, your brand’s website will be lost in the vast ocean of your competition online. As 2021 rolls along, you should be...
4 Ways to Improve the Effectiveness of Your SEO Efforts
Search Engine Optimization (SEO) is one of the most important online marketing strategies to employ for your business when it comes to digital marketing. After you’ve successfully built up your site, it’s time to implement your SEO strategies for the long term by...
4 Powerful Digital Marketing Strategies to Employ in 2021
The world has now been fighting COVID-19 for over a year, and while we can see the light at the end of the tunnel, the social and economic impacts it has left behind will remain for quite some time. The business world has been hard hit by the unpredictability wrought...
The Best Ways to Redirect Visitors to Your Website
North America has a healthy market of various small and medium enterprises that make up the bulk of their economy. The market is jam-packed with the competition, making for a healthy business environment that gets proprietors continually innovating. In Canada, there...
6 Strategies to Boost Your Website Design Business Online
Sustaining your website design business in a competitive market is one of your top priorities. To meet such a goal, your brand and services should be advertised to the right online audience. There are plenty of avenues and strategies to try out. Here are the top 6...
3 Reasons Why Your Business Should Invest in SEO
Making the leap from traditional business operations to online can be challenging but necessary. It may be because of the COVID-19 pandemic, but you may also be preparing to adapt to the new normal as more customers become more accustomed to online shopping. That’s...
Debunking 3 Common Digital Marketing Cliches
Businesses from various industries need a myriad of digital solutions to strengthen their online presence, especially in an increasingly internet-driven marketplace. Areas like search engine optimization (SEO), social media marketing, pay-per-click advertising, and...
3 PPC Strategies To Boost And Sustain Your Success Rates
Given the boom of the digital revolution, internet popularity has paved the way for brands and businesses to thrive. eCommerce, in particular, is becoming the norm of shopping, with most consumers choosing to shop online instead of in-store visits. Unfortunately, such...
2 Common PPC Myths You Must Stop Believing
Over the years, the digital marketing world has expanded and evolved in more ways than most professionals and business owners have ever expected. Compared to only over a decade ago, today’s online world expands to nearly every facet of daily operations and most, if...
Digital Marketing Trends And Their Relevance In 2021
Throughout 2020, there have been many digital marketing trends that have surfaced, leading many to question: which of these marketing trends are effective, and why haven’t they been successful in years before this? We are here to explain how and why such trends have...
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