Our Blog Content

We aim to provide the best insights for all companies looking to grow their business online. Have a look below and see what might interest you to read about. 

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Debunking 3 Common Digital Marketing Cliches

Businesses from various industries need a myriad of digital solutions to strengthen their online presence, especially in an increasingly internet-driven marketplace. Areas like search engine optimization (SEO), social media marketing, pay-per-click advertising, and...

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3 PPC Strategies To Boost And Sustain Your Success Rates

Given the boom of the digital revolution, internet popularity has paved the way for brands and businesses to thrive. eCommerce, in particular, is becoming the norm of shopping, with most consumers choosing to shop online instead of in-store visits. Unfortunately, such...

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2 Common PPC Myths You Must Stop Believing

Over the years, the digital marketing world has expanded and evolved in more ways than most professionals and business owners have ever expected.  Compared to only over a decade ago, today’s online world expands to nearly every facet of daily operations and most, if...

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Digital Marketing Trends And Their Relevance In 2021

Throughout 2020, there have been many digital marketing trends that have surfaced, leading many to question: which of these marketing trends are effective, and why haven’t they been successful in years before this?  We are here to explain how and why such trends have...

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3 Mistakes in SEO You Should Absolutely Avoid Making

SEO strategies are constantly evolving. The way these strategies are executed vary with the circumstances, current popular practices, and changes in user habits. Though you have had a good plan in place for a while, there are certain instances wherein your efforts...

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The Importance of Keeping Track of Your Conversion Rate

The unique circumstances of the year 2020 have forced businesses to shift their focus to other business goals and concentrate on online sales and transactions. However, this is a feat that is much easier said than done sometimes. It may be very easy for business...

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5 Ways to Improve Your eCommerce Website’s Functionality

Toronto is growing to become increasingly modern, as many local businesses are investing in their eCommerce presence and other kinds of online visibility services. Lockdowns caused by COVID-19 are pushing for enterprise digitization, leading to a surge in demand for...

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Building a Business Blog? Here’s How to Choose Topics

Blogs can power a business' growth, elevate a brand, and keep it on top of Google search results. When you are just starting one, however, it can be overwhelming. Even if you hire digital marketing services for your business, you need to know what makes a business...

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5 Things That Can Help You Evaluate an SEO Provider

5 Things That Can Help You Evaluate an SEO Provider SEO or search engine optimization is vital in keeping a brand successful. If you want to improve your digital marketing presence, SEO is a sustainable, long-term way to do that. However, it also has a considerable...

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4 Steps to Create Strategic Blog Content for Your Business

Content creation has risen as the king of skyrocketing brand visibility. By providing informative and useful articles and videos to audiences, companies have cemented themselves as thought leaders and credible resources in their industries. It has also launched them...

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4 of the Best SEO Tips to Boost Your Google Ranking

It doesn’t matter if your portfolio is absolutely stunning or your website is beautifully rendered; it will not get anywhere if the search engine optimization (SEO) is lacking. Search engines like Bing, Google, and Yahoo have become rather objective over the years...

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UX and SEO: Which One Is More Important for Site Traffic

Websites that attract plenty of traffic usually have excellent user experience (UX) and search engine optimization (SEO). While these two factors are closely related, some people might argue that one is more important than the other. However, the truth is that SEO and...

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The Art of Marketing to the Boomer Generation

The Art of Marketing to the Boomer Generation Listen up, millennials—baby boomers aren’t as “ancient” as you might believe! Though late to the game, 65% of these individuals, aged 54 to 72, now own a desktop computer, while 49% own laptops. That means eCommerce...

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3 Signs That Your Website Needs a Professional Redesign

A website’s growth and reach are only limited to how well it’s maintained. Sites that don’t keep up with evolving trends can grow outdated in a matter of a few months. Frequently updating one’s website is the key to consistently making an impact on your audience....

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