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What’s the Difference between Technical SEO and On-Page SEO
SEO, or Search Engine Optimization, consolidates specific elements of your website so they perform optimally in search engines. It's an incredible amount of work with hundreds of moving parts built through decades of institutional knowledge. Unsurprisingly, there is...
A Quick Guide to Harnessing the Power of On-Page SEO
A recent government study reveals that there are over 27 million online shoppers in Canada. With online consumers making up 72.5 percent of Canada’s population, it is a race towards the top of search results pages. Search Engine Optimization (SEO) is a digital...
Website Speed: Why It Matters in Today’s Always Online World
How quickly (or slowly) it loads directly impacts your customers’ experience. According to research, the average site takes at least 3.21 seconds to load. Every one-second delay reduces page views by 11 percent and causes up to 43 percent of visitors to leave when it...
Finding and Fixing Keyword Cannibalization Problems
Many businesses today use the internet to spread the word about their brand. Search engine optimization (SEO) plays a crucial role in boosting search engine results pages (SERPs) visibility. While highly effective, it's not without its faults. One of the most common...
How to Get Traction on Your Website during the Holiday Season
It’s no doubt that the holiday season is when online retail stores perform the best. As soon as September comes around, every day leading to the holidays will surely get you better numbers than any other quarter of the year. With that opportunity in mind, online...
3 Marketing Strategies to Make the Most Out of the Holidays
For most, if not all, e-commerce companies, the holiday season is the busiest time of the year. With people looking to purchase items for various reasons, whether to gift to friends and family or to capitalize on ongoing promotions and deals, companies are tasked to...
SEO Tips Guaranteed to Boost Your Restaurant Website Online
If you happen to be running your own restaurant, chances are, your main goal is to gain more customers and promote your business throughout your locale. People always want to taste something new, but how could they even try out your delicacies without knowing about...
The Importance of PPC Advertising for E-Commerce Websites
For any digital marketing plan to be a success, businesses need to invest in seamless pay-per-click (PPC) advertising. This strategy helps enterprises boost their online presence and generate more leads in a cost-effective manner. If you need more information before...
Important SEO Trends for 2022 that Marketers Need to Know
Part of running a successful SEO campaign involves predicting the direction where Google is headed when it comes to its algorithms. After all, successful SEO stems from being able to know how to make your website noticeable by search engines in order to improve your...
Top 5 Strategies for High-Performing Holiday PPC Campaigns
Holiday retail sales are a trillion-dollar industry, attributed mainly to increased eCommerce sales between Thanksgiving and Christmas. During the Christmas season, paid search advertising provides several possibilities to get attention and increase income, but...
A Guide: Top SEO Elements for Website Optimization
Among all modern inventions, the internet is perhaps the most used on a regular basis thanks to the many benefits it has to offer. For example, it makes it possible for users to access a breadth of knowledge with just a few clicks. If we were to look at the internet...
The Importance of Web Design Towards the PPC Method
The PPC method, also known as pay per click, refers to the process of getting people to click ads within a website as much as possible. While some ads are truly creative enough to garner people’s attention, the truth is that their tendency to click would mostly rely...
Key Insights in the Service Side of A CX Platform Website
CX platforms assist businesses in determining their customer engagement objectives. As customers (both potential and existing) engage with a company through various channels, it is challenging for a single solution to keep track of them all. CMS and website marketing...
How Your Business Can Benefit from PPC Management Services
Companies often prefer to run their own digital advertising, but it is not always simple. More monitoring, cautious modifications, and time to set out a professional approach for key KPIs are needed for campaigns to get the greatest outcomes. A little guesswork or...
How SEO Audits Impact and Improve Your Website Rankings
The thought of getting your business audited can send shivers down any professional’s spine since it can impact one’s financial security. But when it comes to solidifying your brand awareness and visibility in a saturated, digital environment, getting audited is...
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