156 new patient leads at $8.46 each.
How we rebuilt Meta ads for a multi-location medical aesthetics clinic in Alberta and turned an expensive, unpredictable lead flow into a steady stream of Botox, facelift and skin treatment inquiries.
Great treatments. Empty appointment slots.
The clinic had loyal patients and great results, but their ads were not filling the calendar. Leads cost too much, some months were busy and others were quiet, and there was no clear picture of which treatments or which locations were actually bringing people in.
Expensive leads
Ad spend was going out, but the cost to get each inquiry was too high to grow profitably.
Up and down months
No steady flow of new patients, which made staffing and scheduling harder.
No clear winners
All locations and treatments were lumped together, so nobody knew what was working.
A simple system that finds winners fast.
Instead of one campaign trying to do everything, we gave every location and every treatment its own lane, then let the numbers decide where the budget goes.
Split by location
We launched separate campaigns for St. Albert and Sherwood Park so each clinic had its own budget and local message. Once we knew what worked, we rolled the winners into one all locations campaign that now runs at the lowest cost per lead.
One ad per treatment
Botox, non-surgical facelift, Aerolase and body contouring each got their own ads, built around real before and after results. People see the exact treatment they care about, not a generic clinic ad.
Instant lead forms
Leads come in through Meta lead forms, so someone can request a consultation in a few taps without leaving Instagram or Facebook.
Weekly creative testing
A dedicated testing campaign runs new ad ideas every week and drives phone calls straight to the clinic. Weak ads get cut quickly and budget moves to whatever is bringing in the cheapest leads.
Every location, under $12 a lead.
In just over five weeks, the account produced 156 lead form inquiries and 33 phone calls on $1,877 in total ad spend.
| Campaign | Results | Cost per result | Spend |
|---|---|---|---|
| All locations High performing | 97 leads | $7.25 | $703.69 |
| Sherwood Park | 32 leads | $9.59 | $306.91 |
| St. Albert | 27 leads | $11.45 | $309.15 |
| Creative testing (calls) | 33 calls | $16.87 | $556.75 |
| Lead form total | 156 leads | $8.46 | $1,319.75 |
The single best ad was a Botox before and after. It brought in 48 leads on its own. Real results from real patients beat polished stock imagery every time in this industry.
| Top ads | Leads | Cost per lead |
|---|---|---|
| Botox: Before & After Results | 48 | $5.83 |
| Aerolase: Acne Before & After | 10 | $6.94 |
| Non-Surgical Facelift | 19 | $7.62 |
Straight from Ads Manager.
No rounded numbers, no cherry picked days. These are the live campaign and ad results for the full period.
What this means for your clinic.
Before and after ads consistently beat everything else. Patients want proof, not promises.
A Botox patient and a body contouring patient want different things. Give each their own ad.
Instant lead forms and click to call remove the friction between interest and a booked consult.
A steady pipeline of new ads keeps costs low as older ads get tired.
Want results like this
for your business?
Free 30-minute strategy call. We’ll look at your current ads, show you where leads are slipping through, and tell you exactly what we’d change.