16 leads on just $124.74.
How we launched Meta ads for Etobicoke Med Spa on a $9 a day budget and turned a small, careful test into new inquiries for tattoo removal, laser hair removal and facials at $7.80 per lead.
Worried about wasting money on ads that might not work.
Like a lot of local med spas, Etobicoke Med Spa did not want to pour a big budget into ads and hope for the best. They wanted proof first. The question was simple: can a small, careful budget actually bring in real people asking about treatments?
Tight budget
Every dollar had to count. There was no room for a long, expensive learning period.
Not sure what would sell
Tattoo removal, laser hair removal or facials? Nobody knew which service people would respond to.
Fear of the unknown
Ads can feel like a black box. They wanted clear numbers, not guesswork.
Start small. Let the results decide.
We kept things simple on purpose: one campaign, a small daily budget, and a handful of ads for each service so the numbers could show us what people actually wanted.
One focused local campaign
A single lead campaign aimed at people near the spa in Etobicoke, capped at $9 a day. Small enough to feel safe, focused enough to learn fast.
Ads for every service
We built 11 ads across three services: laser tattoo removal, full body laser hair removal and facials. Each service got its own message so people saw the exact treatment they cared about.
Instant lead forms
Interested people could request info in a few taps without leaving Facebook or Instagram. No website, no extra steps, no lost leads.
Budget follows the winners
Ads that did not get a response were held to pennies. The budget moved toward the ads people were responding to, so very little money was spent on ideas that did not work.
Real inquiries, under $8 each.
On a total of $124.74 in ad spend, the campaign reached 4,156 local people, showed up 7,465 times and brought in 16 lead form submissions at $7.80 each.
| Campaign | Leads | Cost per lead | Spend | Impressions | Reach |
|---|---|---|---|---|---|
| Etobicoke lead campaign $9 a day | 16 | $7.80 | $124.74 | 7,465 | 4,156 |
One tattoo removal ad brought in 10 of the 16 leads on its own, at $7.58 each. The test showed us clearly where demand was, so the budget can now go straight to what works.
| Ad | Leads | Cost per lead | Spend | Impressions | Reach |
|---|---|---|---|---|---|
| Tattoo Removal, Ad 3 Top ad | 10 | $7.58 | $75.76 | 5,231 | 3,202 |
| Full Body Laser Hair Removal, Ad 4 | 4 | $7.64 | $30.56 | 1,355 | 757 |
| Tattoo Removal, Ad 2 | 1 | $9.87 | $9.87 | 523 | 386 |
| Facial, Ad 3 | 1 | $4.18 | $4.18 | 156 | 94 |
| Tattoo Removal, Ad 1 | 0 | n/a | $2.45 | 118 | 95 |
| Facial, Ad 1 | 0 | n/a | $1.09 | 39 | 23 |
| Facial, Ad 2 | 0 | n/a | $0.34 | 16 | 12 |
| Facial, Ad 4 | 0 | n/a | $0.15 | 6 | 5 |
| Full Body Laser Hair Removal, Ad 2 | 0 | n/a | $0.15 | 6 | 6 |
| Full Body Laser Hair Removal, Ad 3 | 0 | n/a | $0.10 | 7 | 7 |
| Full Body Laser Hair Removal, Ad 1 | 0 | n/a | $0.09 | 8 | 6 |
| All 11 ads | 16 | $7.80 | $124.74 | 7,465 | 4,156 |
The seven ads that did not produce a lead cost $4.37 combined. That is what a careful test looks like: almost nothing wasted on ideas that did not land.
Straight from Ads Manager.
No rounded numbers, no cherry picked days. These are the live campaign and ad results for the full period.
What this means for your spa.
$9 a day was enough to bring in 16 real inquiries. You do not need a big budget to find out if ads work for you.
Running ads for each treatment showed tattoo removal was the clear favourite. Now the budget can go where demand already is.
Instant lead forms let people ask about a treatment in seconds, right inside Facebook or Instagram.
Ads that did not work cost less than $5 combined. A smart setup keeps waste low while you learn.
Want results like this
for your business?
Free 30-minute strategy call. We’ll look at where you are today, show you what a small, safe starting budget could do, and tell you exactly what we’d test first.