Free marketing tools that
actually do something useful.
Calculators, templates, guides, and checklists built from real client work — not theoretical advice. No email gates, no signup walls. Just tools that help you make better decisions about your marketing.
Free tools.
Honest answers.
Each calculator uses widely-cited industry research and our own client data. Plug in your numbers, see directional results, decide if you want help. No signup required.
Conversion Loss Calculator
Most websites convert 1–2% of visitors. The best in your industry convert 5–10%. Plug in your numbers and see exactly how much money is walking out the door every month.
- ✓Industry-specific benchmarks (7 verticals)
- ✓3 improvement scenarios with real $ gains
- ✓Monthly + annual revenue loss
- ✓No email required, instant results
Speed-to-Lead ROI Calculator
Studies show responding to leads in under 5 minutes makes you 7× more likely to qualify them. Most companies wait 47 hours. See how much your slow follow-up is costing you.
- ✓Based on MIT, HBR, Lead Connect research
- ✓5 response-time scenarios
- ✓Customer + revenue loss breakdown
- ✓No email required, instant results
ROAS & Budget Calculator
Reverse-engineer your marketing budget from your revenue goal. Tell us what you want to make, we’ll tell you what you need to spend, how many leads to generate, and where to allocate it.
- ✓Goal-based budget calculation
- ✓Channel allocation breakdown (Meta, Google, etc)
- ✓Lead volume + CAC targets
- ✓Three target ROAS scenarios
Mortgage Lead Volume Calculator
Tell us your target annual income, average commission, and close rate — we’ll calculate exactly how many leads you need each month, how much ad spend it’ll take, and what your weekly call volume should look like.
- ✓Target income → required leads + spend
- ✓Weekly application targets
- ✓Mortgage industry benchmarks built in
- ✓Realistic seasonality factored in
Marketing Health Score
A quick 15-question audit of your current marketing setup. Get an overall score from 0–100, see exactly which areas are weakest, and find out which service would give you the biggest unlock.
- ✓15 questions across 5 areas
- ✓Personalized score + breakdown
- ✓Specific recommendations
- ✓Takes 3 minutes, no email required
Website Launch Checklist
The exact checklist we run before any client website goes live. Tracking, SEO, performance, conversion, legal, content. Check things off as you go — your progress saves automatically.
- ✓47 essential pre-launch items
- ✓Organized into 6 categories
- ✓Auto-saves your progress
- ✓No email required
Reading a Meta Ads Report
Meta Ads Manager has 200+ columns. Most don’t matter. This guide walks through the 8 metrics that actually do, with red flags to watch for and a worked example showing how we’d diagnose 3 real campaigns.
- ✓The 8 metrics that matter
- ✓Red flags + good signs
- ✓Worked example with mock report
- ✓How often to actually check
Reading a Google Ads Report
Google Ads has 5 different campaign types and dozens of metrics that matter for different ones. This guide covers Quality Score, Impression Share, the Performance Max trap, and how to diagnose 4 real campaigns.
- ✓All 5 campaign types covered
- ✓Quality Score & Impression Share decoded
- ✓The Performance Max trap
- ✓6 red flags + 4 good signs
More tools
coming soon.
We’re actively building out this library based on what clients ask us most. Want one of these next? Tell us and we’ll prioritize it.
Marketing Plan Template
A 12-month marketing plan template based on the framework we use with clients. Fully editable.
Real Estate Pipeline Calculator
For agents: input your annual income goal + close rate. Get listings needed, prospects to contact, ad spend required.
SEO Traffic Value Calculator
Show the dollar value of organic traffic vs paying for the same clicks via paid ads. Justify SEO investment.
Cold Outreach Templates
Email and LinkedIn message templates that consistently get replies. Pulled from real campaigns we’ve run.
About these resources.
Quick answers about how we built these tools, where the numbers come from, and what to expect.
No catch. We use these same calculators internally with our clients, so building public versions costs us almost nothing extra. They serve as a “show, don’t tell” demonstration of how we think about marketing — if you like the way these tools work, you might like working with us.
If you don’t, you’ve still got useful tools. Win-win.
Two sources: published industry research (Unbounce, WordStream, MIT, HBR, Lead Connect, Ruler Analytics) and our own data from 70K+ leads delivered across 100+ clients over 7 years.
Each calculator cites its specific sources. We err on the conservative side — if anything, your real numbers are probably worse than what the calculator shows.
Share the link freely — we love when people send these to their teams or post on LinkedIn. We don’t have official embed codes yet, but if you’d find that useful, let us know and we’ll prioritize it.
If you do reference these tools in your own content, a link back to analyticsbeyond.com is appreciated but not required.
They’re directional, not predictive. Real-world results depend on dozens of factors no calculator can model — traffic quality, offer strength, market conditions, sales process, competition.
The point isn’t to predict your exact revenue. The point is to show you the order of magnitude. If a calculator says you’re losing $10K/month and your actual loss is $5K or $20K, the takeaway is the same: there’s serious money on the table.
See the “Coming soon” section above. Next up is the ROAS / Marketing Budget Calculator, then the Marketing Health Score Quiz.
If you want to be notified when new tools launch, the easiest way is to follow us on LinkedIn — we post when each new resource goes live.
Tools useful?
Imagine working with us.
If our free calculators are helpful, our paid work is even more so. Free 30-minute strategy call. We’ll tell you exactly what we’d do with your business — no pitch deck, no obligation.