Home / Conversion Calculator
Free tool · Live calculations

How much revenue is your
website leaving on the table?

Most websites convert 1–2% of visitors. The best in your industry convert 5–10%. Plug in your numbers below and see exactly how much money is walking out the door every month.

Your numbers

Tell us about
your website.

Monthly website visitors Check Google Analytics
/ MO
Current conversion rate Sales ÷ visitors
%
Average order / customer value Revenue per sale
$
Your industry Sets benchmark
E-commerce
Services
B2B
Real Estate
Mortgage
Trades
Beauty
The cost of doing nothing

You’re losing this much per month.

Industry benchmark: 3.5% vs your 1.5%
Monthly revenue loss vs. industry benchmark
$0
/ month
That’s a yearly loss of:
$0
If you improved your conversion rate to:
3% You’d add this much in monthly revenue +$0
5% You’d add this much in monthly revenue +$0
7% You’d add this much in monthly revenue +$0

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How this works

Simple math.
Slightly uncomfortable truth.

01 / INPUT

Your actual numbers

Visitors per month, current conversion rate, average customer value. All of these come straight from Google Analytics or your CRM.

02 / BENCHMARK

Industry standards

We compare your conversion rate to top-quartile performers in your industry. The benchmark numbers come from public studies and our own client data.

03 / RESULT

The delta

The difference between what you’re doing now and what’s possible — translated into monthly and yearly revenue. Plus three scenarios at higher conversion rates.

A note on these numbers

This calculator gives you a directional estimate based on industry-typical conversion rate benchmarks, sourced from public studies (Unbounce, WordStream, Ruler Analytics) cross-referenced with our own client data. Your actual numbers will vary based on traffic quality, offer strength, pricing, market conditions, and dozens of other factors. The point of this tool isn’t to predict your exact revenue — it’s to show you the order of magnitude of what’s possible if your site converts better. If the numbers feel uncomfortably high, that’s the point. That money is sitting on the table right now.

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