Reverse-engineer your
marketing budget like
a CFO would.
Stop guessing your ad budget. Start with what you want to make, work backwards through your math, and find out exactly what you need to spend to hit it. Plus how to split it across channels.
What’s your
target?
You need to spend this much.
Want us to build & run this?
We’ve managed $10M+ in ad spend across Meta and Google. Free 30-minute strategy call. We’ll tell you if your numbers are realistic, and what we’d actually do.
Book a free strategy callThis calculator runs simple math: revenue ÷ customer value = customers needed → ÷ close rate = leads needed → × CPL = spend. It assumes your CPL holds steady at your stated rate, which gets harder as you spend more (cost rises, audiences saturate). Use this to plan your floor, not your ceiling. Channel split is a starting point — the optimal mix depends on your industry, offer, and creative. We typically recalibrate channel allocation every 30–60 days based on actual performance.