How to Make Effective Web Design to Drive Sales
Experts agree that most business owners fail to prioritize their websites. However, a great website can improve the reach of your business and help you make more money. Your digital marketing strategy relies on your website, so your online efforts won’t be practical if it’s not working well.
How Web Design Impacts Sales
These days, many people use search engines to find what they’re looking for online. Sixty-four percent of internet users rely on online search engines, like Google, to find businesses and services nearby.
More people go online to buy products than ever before. For example, while 56 percent of Americans say they prefer to make in-store purchases, 78 percent of people already use the internet to shop online.
It’s clear that your website needs to be optimized to work well on mobile devices, but it’s also essential to optimize your site for search engines so online users can find your business online.
Web Design Tips for Better Sales
Here are some web design tips to help you maximize the potential of your website.
1. Keep Your Website Mobile Responsive
If you want to optimize your site for mobile users, you’ll need to make sure it’s mobile-responsive. Mobile responsive means your site will look good on any device.
More than half of all mobile users abandon a site that takes three seconds to load. If your site takes a long time to load, you need to make it mobile-friendly so that people using their phones can view it on the go.
To optimize your site for mobile users, you’ll need to take a few steps. First, you’ll want to make sure the site is viewable in mobile browsers. You can do this with a responsive template. Second, you’ll want to make sure the site is optimized for mobile search engines. You can do this by making sure your site loads quickly and is coded correctly.
2. Strategically Use Video
Video marketing is here to stay, so it’s good to start using it. YouTube is the second largest search engine, and between July and September of 2018, over 1.5 billion hours of YouTube video content were watched on mobile devices alone.
Few businesses take full advantage of this opportunity. Only 20 percent of small businesses and ten percent of large ones already use video. To qualify for Google’s Mobile-Friendly Test, companies must have a mobile-friendly website.
3. Improve Your SEO
Search engine optimization (SEO) helps businesses improve the performance of their websites for specific search terms. Optimizing your website can help it rank higher in search results.
Be sure to use your keywords in your title tag and your site’s content. Also, include keywords in your images, links, and meta descriptions. There’s a lot to consider regarding SEO, but most of it is relatively simple for web designers to manage.
4. Focus on User Experience
User experience (UX) is how users interact with your website. In other words, it’s about the way people feel about your site and how easy it is for them to use.
UX is critical to improving your user experience. When visitors arrive at your site, they want to see something that is clearly laid out and easy to navigate. Your website should be easy to understand and simple to use.
Conclusion
If you want to improve your sales, you need to take full advantage of your tools. Web design and the internet have made it possible to reach customers across the globe. Your website is what allows you to show up in search engine results, so improving your site should be a top priority.
Analytics Beyond is a digital marketing company offering website development, SEO, and pay-per-click (PPC) services to businesses and organizations in Canada and the USA. We make sure that all our work is done with one goal to make you money. Whether you need one or multiple services, we can help. If you want to boost your sales, it’s time to work with the top web design agency in Toronto! Get in touch with us today, and let’s talk!