SEO or search engine optimization is one of the foundations of a successful eCommerce business. If you sell products online, you can’t expect to grow your customers if your store is not ranking high on Google’s SERPs.
About 93% of all traffic is from search engines. That’s how powerful SEO is. If you think just having a website is enough to get you traffic, though, you should know that 75% of all internet users don’t scroll past the first page of results. Therefore, the challenge is this – how can you ensure that your eCommerce business gets that coveted top spot?
According to your trusted digital consulting experts, these basic SEO principles can help:
Choose your product’s keyword wisely. This is one of the most important steps in creating an eCommerce site. Try choosing keywords that have less competition as your niche will determine the number of online shoppers who are searching for your products.
Also, try to make sure that your keywords are naturally included in your product titles, descriptions, and tags. Aside from the SEO benefit, it also makes it easier for your customers to find your items online. This will significantly boost your chances of getting more online sales.
Do you know that search engine algorithms are now scanning meta descriptions for the relevancy of a website? To achieve a higher ranking for your website, you should use meta descriptions that are short and contain only one or two sentences. If a meta description is too long and contains several sentences, it won’t be seen.
High-Quality and Fresh Content
SEO implementation goes beyond optimizing your SEO for product pages and their corresponding meta titles, descriptions, and keywords. It also means making sure that you create and publish quality, fresh content on your website. This helps your site from being labeled as spam and from being automatically ignored by the search engine robots, which can affect your site’s rankings.
Title tags are the first thing that a search engine sees. It should be short, helpful, and compelling. To be able to achieve this, you should include your targeted keyword in the first few words of your title tag. Some may think that it is not possible to have a keyword in the title tag and at the same time have it be short. But, it is possible if you use a few words that are essential to the product description itself.
Your SEO audit will guide you in developing a sound SEO strategy for your site. SEO audits can also help you identify SEO-related issues that can affect your website’s ranking. For example, you can check the number of indexed pages, Alexa ranking, the number of backlinks, page loading speed, and much more.
Basically, if you want your eCommerce business to succeed, then you should start with the basics of SEO. This will ensure that you will be able to improve your search rankings over time.
SEO is not a once-and-done strategy for your eCommerce business. Rather, it is a continuous process that should be regularly checked and updated. Once you make a change, you should measure its performance and make necessary adjustments to your strategy. It’s a good idea to seek digital consulting so experts in the field can help you.
If you need assistance in creating an eCommerce website that is not only user-friendly but also optimized for search engines, Analytics Beyond can help you. Our talented team of digital marketers offers services for SEO in Toronto and all across North America that can help your eCommerce business get the attention it deserves. Contact us today to find out more!