Marketing automation is a process of streamlining and accelerating your eCommerce sales. It automates the tedious and complex tasks of targeting your leads and customers with the right message. The main reason behind setting up marketing automation is to increase ROI.
You can automate as much of your eCommerce business as possible and save hours of manual work for better things. Plus, automation allows you to grow your business in the long term. Just set it up once, and you’ll never have issues to deal with.
Today, let’s explore a few creative ideas you can try for your eCommerce site.
Here’s what you need to know:
Build Chatbot Flows
Chatbots are relatively new but very popular. Many companies are making their presence in the market with chatbots. The right chatbot can be highly beneficial to your eCommerce business. Just imagine your customers chatting with a virtual salesperson 24/7. This can be a great way to attract leads and make sales.
You can build your own or hire a platform for it. Either way, the aim is to provide your customers with a great experience. The best way to do this is to have the chatbot ask a series of questions to determine the customer’s needs and desires. Thus, you can provide them with the best solutions.
Use Popups to Reduce Cart Abandonment
You might be familiar with the term “cart abandonment.” It’s the process of losing customers’ interest and forcing them to leave without making a purchase. Most online shoppers only purchase when they’re ready. That means you might lose sales if you don’t take any action.
Popups are a great way to reduce cart abandonment. Your customers will get used to popups. Thus, the more you use them, the lower your cart abandonment rate. Plus, popups are the most effective form of digital marketing. This means your ROI will grow along with the number of popups you use.
Create Geo-Specific Pages
Your buyers aren’t all the same. Some might be from the US. Some might be from the UK, and so on. This means you have to have different content for different countries. It’s a great idea to create geo-specific pages. These pages will appeal to your customers in their native languages, which can win you more sales.
Now, you may think this will cost you a lot of time and effort. Luckily, you don’t need to do this manually. You can use a plugin for it. Plugins can make your life easier by allowing you to change texts, images, and content on the fly. Give it a try and see for yourself.
Add Popups to Social Media Channels
Social media subscribers are rarely ready to purchase products and services. However, it’s an excellent opportunity to learn more about your customers.
First, contact your customers through social media posts and ask them to reach out to you. A message will let you know their interests and desires without forcing you to ask them questions. You can also add a popup to your social media posts. People will be able to get more information from your popup, too.
The Bottom Line
Today, you can automate as much of your business as possible and save hours of tedious manual work for better things. Plus, automation allows you to grow your business in the long term. You can set it up once and never have issues to deal with.
If you are looking for helpful and reliable digital consulting, we can help you! Analytics Beyond is a digital marketing company offering website development, SEO, and PPC services. Grow your effectiveness with us today. Book a call to know more about our services and more.