A Guide: Top SEO Elements for Website Optimization

Among all modern inventions, the internet is perhaps the most used on a regular basis thanks to the many benefits it has to offer. For example, it makes it possible for users to access a breadth of knowledge with just a few clicks.

If we were to look at the internet from a specific point of view, say a business person or entrepreneur, the truth remains the same. In fact, without it, businesses from different fields and industries would have a much more difficult time establishing their brands and reaching a larger audience.

However, you should note that the advantages that the internet brings come with a few downsides, especially from a business standpoint. Just as you can use the internet to boost your industry presence, so can your competitors.

It’s safe to say that there are millions of businesses vying for people’s attention online. With such steep competition, the importance of organic search and, by extension, well-constructed websites, has never been more prominent.

To save time and money, you can, of course, make use of the services of a premier SEO agency. However, you should still equip yourselves with the basic knowledge of SEO elements to know what you’re getting into.

Below are some of the basic options that may be able to help your business rank better on the search results page.

URL Structure

The first element to consider is the URL structures of your website. The URL, after all, is one of the first things that people notice; and also a significant part of your identity online.

With that said, the typical URL structure for businesses features the company’s name. Regardless of the number of pages available on the website, the base URL should remain the same.

For example, the home page for one business can look like this: www.companyname.com. When a user clicks on the About Us page, then the URL should change to this or something similar: www.companyname.com/about-us.

As you can see, the new URL for the About Us page features the company’s name and the title of the page. To keep the structure clean, hyphens were used, but it’s worth noting that the use of hyphens should be limited lest you want your websites to look like spam sites.

Page Titles

Page titles or title tags are essentially headlines that function to provide search engines and users a brief glimpse into the page’s content.

One rule to follow when constructing page titles is to keep them concise but not too concise. The ideal character count limit is around 50 to 70 characters to prevent the search engine from cutting it off. Additionally, the structure of the page title should remain consistent for all pages on the website.

For example, if a page on the website contains information regarding the importance of URLs, then the page title should look like this or something similar: The Importance of URLs | Company Name.

Having the company name on the page title helps the system link back the information to your website.


Lastly, we have the most important SEO element: keywords.

Keywords tell search engines about the content of your websites. They come in the form of common words that online users regularly search.

Additionally, there are two types: short-tail and long-tail keywords.

Short-tail keywords are generic search terms that encompass a broad topic. “SEO tips” is an example of a short-tail keyword. It becomes a long-tail keyword when it’s more specific and provides better results. See: “SEO tips for small businesses.”

Aside from making the keywords more specific, you can also localize them by including the name of a city or a state. “SEO tips for small businesses in Vaughan” is an excellent example.

When generating and using keywords, you mustn’t overload your website with search terms since they may do more harm than good.


There are many elements to consider when optimizing your website for search. While nothing is stopping you from working on your own, it’s still best to get the help of digital marketing experts to achieve better results.

If you’re looking for effective digital marketing services in Vaughan, consider Analytics Beyond. We are a digital marketing firm that offers SEO and website development. We cater to clients from all over Canada and the United States. Contact us today to get started.

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