While a well-designed website is critical for any business, bad web design can have a negative impact on your ability to grow an audience. Sure, you may love your website a whole lot, but it won’t matter if your customers don’t!
That said, here are a couple of website design mistakes and how they can hurt you:
Mistake 1. You Have A Cheap-Looking Website
If your website looks like it was designed by a chimpanzee, people are going to assume your business is amateurish and not worth their time. First impressions matter and you want to make sure your website is putting your best foot forward.
Mistake 2. Your Website Is Tough to Navigate
Your website should be easy for people to navigate and find the information they need. Remember, people should be able to find what they are looking for without having to search too hard or click around too much. If your website makes it difficult for people to find what they need, they will be frustrated and leave. More often than not, they might not come back again!
Mistake 3. You Don’t Have a Clear and Concise Message
People should be able to look at your website and know exactly what you do and what services and products you provide. If they are left confused, they will leave and go somewhere else to find what they need!
Mistake 4. Your Website Is Outdated
Your website should always be up to date with the latest information and the latest technology. If you are using an old website that is out of date, you are missing out on a lot of potential customers and clients. That’s because people want up-to-date information. If you aren’t offering that, they won’t go to you!
Mistake 5. You Don’t Have a Call to Action
Your website should have a call to action telling people what you want them to do next. If you don’t have a call to action, people will be less likely to do what you want them to do. After all, apart from what people already want to do, to begin with, they won’t take action that they don’t know they could have taken!
Mistake 6. Not Optimizing Your Website for Search Engines
If you want your website to be found by potential customers, you need to make sure that it is optimized for search engines! Optimizing your website for search engines means using the right keywords and phrases and making sure that your website is easy to find. This helps you rank higher on search engines and increase your website’s visibility.
As you can see, there are many website design mistakes that you can make that can seriously hurt your website and your business. So, do your best to avoid them at all costs, and if you are unsure as to whether or not your website is riddled with design mistakes, feel free to work with professional designers. They can help you come up with a stunning design that you can rely on to attract customers for you to work with!
Analytics Beyond is a digital marketing company that offers a variety of digital services such as SEO, website development, and more. If you are looking for a web design agency in Toronto, reach out to us today!