Many businesses that practice digital marketing use PPC as one of their go-to methods for gaining quick results. PPC, short for pay-per-click, is an advertisement method where you pay a fee for every time someone clicks on one of your ads. These ads target internet users who use your keywords when searching for a product or service. As such, they allow for fast brand awareness, sales, and more, all of which can help grow your business.
That said, if you are still in the dark about what PPC is and what it is all about, here is what you need to know.
What PPC achieves
While many businesses primarily utilize PPC to improve their website’s rankings, there are many other goals you can achieve with PPC. For example, with a great PPC campaign, you can enjoy more impressions, conversions, sales, and the like. Plus, when you continue to use more keywords for your campaigns, you also save a lot of money down the line.
Simply put, PPC allows you to make the most out of your brand and business. It lets you draw attention from far and wide, bringing traffic to your website. With the ability to show the right ads to the right people at the right time, you can boost your brand awareness and increase your bottom line significantly.
Types of PPC ads
There are many types of PPC advertisements available, and the most common types are Google’s Ads and Local Ads. As the term implies, Google Ads helps you reach out to customers globally, while Google Local Ads focuses more on your local customers.
Whichever you choose, you will pay Google to display these ads to the relevant customers by choosing your keywords. You can choose these keywords by bidding for them, meaning that the more you bid for one, the higher the chances of having that keyword to yourself.
Creating multiple campaigns
One of the best things about PPC campaigns is that you can create as many campaigns as possible for different reasons. For example, you can create a campaign that focuses on a specific product you have to offer, while another campaign can improve brand awareness.
Thanks to PPC campaigns’ flexibility, you can tailor your ads to whatever goal you might have. The only thing you will have to note is the budget for each campaign. While investing in PPC might be a little pricier than simply relying on organic visits to your site, its benefits are well worth the cost.
Conclusion
PPC is great for many reasons. It helps you quickly achieve your business goals, whether to improve traffic to your website or increase sales, and it is incredibly budget-friendly. For that reason, if you have not implemented PPC into your digital marketing strategy, we highly recommend that you do so immediately. Any delay means you miss out on excellent results, and this is an opportunity to grow your business that you would not want to pass up.
Analytics Beyond is a digital marketing company that offers various digital services such as PPC, SEO, and web development. If you are looking for help with PPC advertising in Toronto, work with us today!