In a world run by a digitally-oriented landscape, the internet is deeply integrated into everyday lives – for both a regular and professional setting alike. With that in mind, studies show that a whopping 93 percent of all online experiences start with a search engine – be it for entertainment, product search, or services.
That’s why web owners and businesses need search engine optimization (SEO), which is a crucial part of improving a brand’s visibility against a highly competitive, dog-eat-world market.
While modern businesses know that integrating SEO practices is crucial to driving traffic, considering the different types below should help you create a holistic plan that promotes synergy between your organic and paid search goals.
Understanding the Basics and Importance of On-Page SEO
One of the most common types of SEO, on-page optimization encompasses all aspects the reader will see on your website. The primary goal is to ensure your content is visually appealing, engaging, and relevant to your target market.
Of course, effective on-page SEO is all about providing helpful content that can bring something new to the table for your viewers. To build high-quality content that has high chances of ranking well, it combines the following elements:
- Keyword Research
- Content Creation
- Keyword Optimization
All together, on-page SEO aims to create a smooth-sailing, easy-to-understand user experience.
Understanding the Basics and Importance of Off-Page SEO
Off-page SEO is trickier since it handles the ranking factors that impact the backend of your website. If on-page SEO is about enhancing your content and visibility, off-page is responsible for building your domain authority through link-building.
Many people assume that getting links is as easy as pie, but acquiring quality links from trusted and authoritative sites is not as straightforward as it seems. Promoting your content on social media is also an integral part of off-page SEO, wherein it helps build your engagement with your audience.
Through link-building and social media marketing, off-page SEO can help boost your reputation and help you climb up the ranks by proving your website is a reputable, reliable, and trustworthy source.
Understanding the Basics and Importance of Technical SEO
Technical SEO is closely related to on-page optimization, but instead of handling the content, it is responsible for enhancing on-page factors behind the scenes. By improving the website’s foundation, it can make it easier for search engines to crawl and give your site a higher ranking.
Some of the factors that significantly impact the experience for users and Google’s crawlers include the following:
- Site Speed
- Mobile-Friendliness
- Indexing
- Crawlability
- Site Architecture
- Structured Data
- Security
While this doesn’t necessarily affect the content, it makes up half the battle of providing a seamless web experience.
The Bottom Line: Creating a Well-Rounded and Holistic Plan to Boost Organic and Paid Traffic For Your Website
There are various factors that affect your website’s ranking. There’s no clear-cut approach to driving traffic, nor is there a solid method that ensures you can boost your conversion rate. SEO is a massive umbrella that holds plenty of ranking factors, so understanding the different types should help you fill the gaps and increase your chances of ranking high using a well-rounded approach.
If you are looking for a digital marketing agency that focuses on pay-per-click advertising in Toronto, we’re your best option! Get in touch with us today for a free consultation and see how we can help.