455 phone calls from people ready to book.
How one focused local Google Search campaign kept the phone ringing for a GTA AV Company, bringing in home theatre, TV mounting and audio video inquiries at $68.99 per call.
Big ticket installs. Too few conversations.
People spending thousands on a home theatre or a whole home audio setup want to talk to a real person before they book. Earlier campaigns brought in clicks and map views, but not enough of the phone calls that actually turn into jobs. The business needed its ad budget to make the phone ring.
Clicks without calls
Traffic and map views looked busy, but they did not book installs.
Scattered campaigns
Several small campaigns split the budget, so none of them had enough to work with.
Hard to see what worked
Map clicks and direction requests made reports look busy, but they did not show real conversations.
One strong campaign built for calls.
Instead of spreading the budget thin, we put it behind one local Search campaign with a single goal: phone calls.
Consolidated into one main campaign
Older smart and traffic campaigns were paused, and the budget moved into one local Search campaign covering the GTA.
Tracked every call
We track calls straight from the ads and calls from the website, so the campaign learns from real conversations only.
Bid for conversions
The campaign is set to get the most calls for the budget, not the most clicks, so Google focuses on people ready to pick up the phone.
Local ads, local searches
Ads focused on GTA homeowners looking for AV installation, home theatre and TV mounting near them.
Almost 1 in 10 clicks became a phone call.
From September 2025 to October 2026, the main campaign spent $31,390.08 and brought in 455 phone calls at $68.99 each. Out of 4,770 ad clicks, 9.54% turned into a call.
| Campaign | Phone calls | Cost per call | Spend | Clicks | Click to call rate |
|---|---|---|---|---|---|
| Main local Search campaign | 455 | $68.99 | $31,390.08 | 4,770 | 9.54% |
Calls split almost evenly: 228 straight from the ad and 227 from the website. Some people call the moment they see the ad. Others want to look around the site first. Tracking both shows the full picture.
| How people called | Calls |
|---|---|
| Called straight from the ad | 228 |
| Called from the website | 227 |
| Total phone calls | 455 |
Straight from Google Ads.
No rounded numbers, no cherry picked days. These are the live campaign results for the full period, broken down by type of call.
What this means for your business.
One well funded campaign outperformed several small ones fighting over the same budget.
For big ticket installs, people want to talk first. Build the ads around getting that call.
Half the calls came from the website, not the ad itself. Without website call tracking, half the results would be invisible.
Bidding for conversions helped turn almost 1 in 10 clicks into a real conversation.
Want the phone
to ring more?
Free 30-minute strategy call. We’ll look at your current ads, show you where calls are slipping away, and tell you exactly what we’d change.