70 stairlift leads at $25.47 each.
How we used Facebook and Instagram lead form ads to help a stairlift company in Columbus and Dayton, Ohio reach older homeowners and bring in steady quote requests on just $16 a day.
A life changing product, a hard first step.
For many older homeowners, the stairs slowly become the hardest part of the day. A stairlift lets them stay in the home they love, but it is a big decision, and most people put off even asking for a price. The goal: reach homeowners 60 and over around Columbus and Dayton, and make it easy for them to ask for a quote.
A big, personal decision
Nobody buys a stairlift on a whim. People need to feel safe and in control before they reach out.
A small launch budget
The account was brand new, so every dollar had to bring in real quote requests from day one.
An older audience
Long websites and multi step forms lose people. Asking for a quote had to take seconds, not minutes.
Meet them where they scroll, keep it simple.
Instead of sending people to a website, we put a short quote form right inside Facebook and Instagram, where this audience already spends time every day.
Instant lead forms
People could request a stairlift quote in a few taps without leaving Facebook or Instagram. Their details were already filled in, so nothing slowed them down.
Local, 60+ targeting
Ads ran within 25 miles of Columbus and Dayton, plus the area between the two cities, aimed at homeowners 60 and over who are most likely to need a stairlift.
Many messages, one goal
We tested 15 ads speaking to different worries: the cost, comparing quotes, and staying in the home you love. The budget then followed the messages people answered.
A fall creative refresh
In late September we launched a new set of ads so the same people did not see the same images for months. The new set brought in 30 leads at $24.26 each.
70 homeowners asked for a quote.
Over almost four months, $1,782.57 in ad spend brought in 70 stairlift quote requests at $25.47 each. The ads were seen 32,514 times by 12,096 local people, and about 1 in 11 people who clicked went on to fill out the form.
| Ad set | Leads | Cost per lead | Spend |
|---|---|---|---|
| Launch ads (July) Most leads | 40 | $26.37 | $1,054.74 |
| Fall refresh (September) Lowest cost | 30 | $24.26 | $727.83 |
| Full campaign | 70 | $25.47 | $1,782.57 |
| Top ads | Leads | Cost per lead | Spend |
|---|---|---|---|
| “Stop Paying” (cost message) Most leads | 24 | $25.33 | $607.97 |
| “Keep Your Home” Lowest cost | 12 | $15.67 | $188.03 |
| “Multiple Quotes” | 11 | $22.56 | $248.20 |
| “Don’t Remain on One Floor” | 8 | $28.47 | $227.77 |
The whole campaign ran on $16 a day, and the message about staying in your own home brought in leads for just $15.67 each. You do not need a big budget when the ad speaks to what people actually worry about.
All figures are in US dollars.
Straight from Ads Manager.
No rounded numbers, no cherry picked days. These are the live campaign and ad results for the full period.
What this means for your home service business.
A short form inside Facebook and Instagram turned about 1 in 11 clicks into a quote request.
The “Keep Your Home” message cost $15.67 a lead, well below the campaign average.
$16 a day was enough to bring in 70 quote requests for a brand new account.
New ads in the fall kept results steady instead of letting the same images wear out.
Want results like this
for your business?
Free 30-minute strategy call. We’ll look at who your customers are, show you what a focused Meta budget could do, and tell you exactly what we’d launch first.