Paid ads that scale
without burning budget.
Most ad accounts leak money. We engineer Meta and Google campaigns that find your buyers, test creative ruthlessly, and scale spend profitably — with reporting your CFO will actually understand.
Your ad budget is
leaking. Here’s where.
Most companies don’t have a paid ads problem — they have a paid ads management problem. The platforms reward agencies that test, measure, and adapt. Most don’t.
“We spent $60K last year with our agency. Got a couple of dashboards. Got plenty of meetings. Got nowhere near the leads we were promised.”
- ✕ “Set and forget” accounts. Campaigns launched 8 months ago, never refreshed. Creative fatigue is real — and it kills ROAS.
- ✕ Vanity metrics in monthly reports. Impressions, reach, CPM. None of which a CFO cares about. We report on cost per qualified lead and pipeline added.
- ✕ One creative variant tested per month. The platforms reward velocity. We test 8–15 variants weekly across hooks, formats, and audiences.
- ✕ Broken or sloppy tracking. Bad pixel data = bad optimization. We rebuild your tracking stack so the platform’s algorithm has clean signal to learn from.
- ✕ You don’t own your accounts. Industry standard? Agency-locked. Ours? You own everything from day one.
Two platforms.
Done properly.
Meta and Google work differently. We build campaigns specifically for how each platform’s algorithm actually rewards advertisers — not generic templates copy-pasted across both.
Meta Ads
(Facebook + Instagram)
Where buyers don’t know they want you yet. We build creative-led campaigns that interrupt feeds, drive cold traffic to high-converting landing pages, and feed the Meta algorithm enough conversion data to scale.
- ✓ Cold traffic prospecting (broad + lookalike)
- ✓ Retargeting funnels with creative segmentation
- ✓ Direct-response video and static creative production
- ✓ Advantage+ campaigns optimized for purchase signal
- ✓ CAPI server-side tracking for iOS-era accuracy
Google Ads
(Search, PMax, YouTube)
Where buyers are actively looking. We capture high-intent search traffic, deploy Performance Max for hard-to-reach inventory, and use YouTube to remarket with motion creative — all unified by clean conversion tracking.
- ✓ Search campaigns built around buyer intent keywords
- ✓ Performance Max with feed-driven asset rotation
- ✓ YouTube remarketing with skippable + bumper formats
- ✓ Smart bidding with offline conversion uploads
- ✓ GA4, GTM, and enhanced conversions properly configured
A system, not a service.
Every account we manage runs on the same disciplined operating system — research, build, test, scale. No improvising. No “wait and see.” Every week pushes the account forward.
Audience research
Buyer interviews, competitor teardowns, search intent mapping, and audience modeling. We don’t guess who your customer is — we map them.
Creative testing
8–15 creative variants per week across hooks, formats, and angles. Winners scale. Losers get killed. The data drives every decision.
Tracking built right
Server-side events, offline conversions, and clean GA4/GTM. The algorithm is only as good as the data it learns from. We feed it the clean stuff.
Weekly optimization
Bid adjustments, audience refinement, creative refreshes, landing page tests. Set-and-forget is how money gets wasted. We touch every account every week.
From $42 CPL to $11 CPL in 90 days.
An independent mortgage broker came to us spending $8K/month on Meta with diminishing returns. We rebuilt their tracking stack, restructured their campaign hierarchy, and shipped 47 creative variants in the first 60 days. The result: 4x ad spend, 1/4 the cost per lead, and a fully booked sales calendar.
Every month. In writing.
No mystery scope, no “trust us.” Here’s exactly what shows up in your inbox, your Slack, and your reporting dashboard — every single month.
Account management
Day-to-day campaign management, bid adjustments, audience tuning, and budget pacing across Meta and Google.
Creative production
8–15 new creative variants per month — static, video, carousel — built around tested hooks and refreshed weekly.
Weekly optimization
Every account is touched every week. Performance review, creative rotation, audience expansion or pruning.
Plain-English reporting
Monthly report on what worked, what didn’t, what’s next. No vanity metrics. Cost per lead, pipeline, ROAS.
Slack + direct line
Direct Slack channel with your account team. No tickets, no chasing. Reach us when you need us.
Tracking infrastructure
GA4, GTM, Meta CAPI, server-side events, offline conversion uploads — built and maintained as part of the engagement.
Two ways to start.
Not every business is at the same stage. We have a build-and-run package for established brands, and a launch sprint for companies who need to start from zero. No long-term contracts either way.
For brands without paid ads infrastructure who need to launch in 30 days.
- ✓ Full Meta + Google account setup
- ✓ Tracking stack (GA4, GTM, CAPI)
- ✓ 12 creative variants for testing
- ✓ 1 conversion-engineered landing page
- ✓ 30 days of launch management
- ✓ Optional rollover into ongoing
For brands ready to scale paid ads as a primary growth channel.
- ✓ Full Meta + Google management
- ✓ 8–15 creative variants per month
- ✓ Weekly optimization cadence
- ✓ Tracking + reporting infrastructure
- ✓ Direct Slack channel with team
- ✓ Monthly strategy + quarterly planning
Things you’re probably wondering.
The questions we hear most. If yours isn’t here, just ask — we’d rather have an honest 15-minute call than push you into something that’s not a fit.
Honest answer: it depends on whether you have existing infrastructure, how clean your tracking is, and how much budget you’re putting behind it.
For accounts coming in cold, we usually see meaningful CPL improvement in week 3–4 once the algorithm has enough conversion data to learn from. By month 2–3, we’re typically scaling spend profitably. Anyone promising “results in 7 days” is selling you something we wouldn’t buy.
Always, on day one. Your Meta Business Manager, your Google Ads account, your creative files, your audience data. If we ever part ways, you walk with everything — no held-hostage drama.
This is non-negotiable for us. Agencies that lock you into their accounts are protecting themselves, not you.
For ongoing engagement, we typically work best with brands spending $5K+/month on ads. Below that, the management fee starts to outweigh the gains and we’d genuinely tell you to wait or run it in-house with our Launch Sprint to set you up.
For the Launch Sprint, there’s no minimum — it’s a one-time setup project priced flat regardless of your eventual ad budget.
Even better. We work alongside in-house teams all the time. Some clients have us run their paid ads while their internal team owns content, social, and CRM. Others bring us in to audit, train, and step out — handing the keys back over once we’ve built the system.
We’re flexible on engagement model. Tell us what you need and we’ll scope accordingly.
Month-to-month, always. We don’t lock anyone in. If we’re not delivering, we’d rather you leave and tell people we did right by you than trap you in a 12-month contract.
That said — paid ads is a system that compounds. Most clients see the best results after 3+ months of testing and optimization. So while you can leave anytime, sticking with the program is usually where the real numbers show up.
Mortgage, real estate, construction & trades, and beauty/salon are our deepest verticals — we have repeatable playbooks in each. We’ve also worked with insurance, home services, professional services, and more.
If your industry isn’t on the list, we’ll be honest about whether we’re the right fit during the audit call. Sometimes we are. Sometimes we’ll refer you elsewhere.
See exactly where your
ad budget is leaking.
Book a free 30-minute audit call. We’ll log into your Meta and Google accounts (read-only), pull a teardown report, and tell you exactly what’s working and what’s wasting money. Yours to keep, even if you don’t hire us.