Many managers make the mistake of thinking that creating a website is already digital marketing. However, this is only a tiny part of what digital marketing entails. To truly take advantage of digital marketing, you must do more than create a website.
Running a successful business takes a lot of hard work. But even the most diligent entrepreneurs can find themselves stuck in generating leads and making sales. That is where pay-per-click (PPC) advertising comes in.
This marketing tool can be an extremely effective way to drive targeted traffic to your online store and generate leads and sales. However, setting up and managing can also be very complex and time-consuming. And if they are not done correctly, they can be very costly.
You can learn how to set up a successful PPC campaign by understanding why a project fails. By understanding the most common mistakes made in PPC campaigns, you can avoid them and increase your chances of success.
Insufficient Impressions
Do you notice that your PPC campaign is not giving you the needed impressions? Insufficient impressions can be frustrating, but you can do a few things to improve the situation.
First, take a look at your ad copy. Ensure that your headlines are attention-grabbing and your descriptions are clear and concise. If your ad copy is not up to par, your ads may not be shown as often as they could be.
Next, check your keyword targeting. Ensure you are using relevant, high-quality keywords that will likely be used by people interested in your product or service. If your keywords are too broad, you may get a lot of impressions, but they may not be very targeted.
Finally, take a look at your ad spend. If you are not spending enough, your ads may not be shown as often as they could be. However, if you spend too much, your ads may get shown too often, resulting in a lower click-through rate and a higher cost per click.
If you are not getting the impressions you need from your local PPC campaign, do not despair. By taking a closer look at your ad copy, keyword targeting, and spending, you can make adjustments to help you get the most out of your campaign.
You Only Have a Few Click-Throughs
If you have a low click-through percentage, it could mean that people are not interested in your ad or irrelevant to them. There are several reasons why someone might not click on your ad. Maybe they did not see it, it was unrelated to them, or they are not interested in your offer.
If you are getting a lot of impressions but a few clicks, it could indicate that your ad is not relevant to the people who are seeing it. It could be because the keywords you are targeting are too broad or because the ad copy is irrelevant to the keywords you are targeting.
If you are not getting many impressions, it could indicate that your ad is not well-targeted. It could be because the keywords you are targeting are too specific or your ad copy is poorly written.
Conclusion
There can be many reasons why your local PPC campaign is not working. It could be that your keywords are irrelevant to your business or your ad copy is not appealing to your target audience. It could also be that you are not targeting the right geographic area, or your bid amounts are too low. Whatever the reason, it is essential to troubleshoot your campaign so that you can get it back on track and start seeing results.
If you want to optimize your local PPC campaign, you should tap into the expertise of Analytics Beyond. We will help you with every step so that you will not fall into the typical pitfalls of PPC. So, contact us now to schedule a consultation!