How to Boost Your PPC Campaigns Through Keyword & Landing Page Expansion

As we move into the new year, it’s important to consider how we can improve our PPC campaigns to get better results. One area that is often overlooked is keyword and landing page expansion. By expanding our keywords and landing pages, we can increase our reach and get in front of more potential customers. 

What is Keyword Expansion

Keyword expansion is the process of adding new keywords to your existing campaigns. This can be done by adding new keywords that are related to your existing keywords or by adding new keywords that are related to your business. 

Why Expand Your Keywords?

There are a few reasons why you would want to expand your keywords. The first reason is to reach more potential customers. By adding new keywords, you can reach new people searching for what you offer.

The second reason is to improve your quality score. Quality score is a measure of how relevant your ad is to the keyword that was searched. The higher your quality score, the lower your cost-per-click will be.

The third reason is to improve your ad rank. Ad rank measures how high your ad appears on the search results page. The higher your ad rank, the more likely people will see and click on your ad.

How to Expand Your Keywords

There are a few different ways that you can expand your keywords. The first way is to add new keywords that are related to your existing keywords. To do this, you can use a keyword research tool like Google AdWords Keyword Planner.

The second way is to add new keywords related to your business. To do this, you can think about the different products or services you offer and the ways people might search for them.

The third way is to add new keywords related to your landing pages. To do this, you can look at the keywords that you are already using on your landing pages and add new keywords that are related to those keywords.

How to Expand Your Landing Pages

In addition to expanding your keywords, you can also expand your landing pages. Landing pages are the pages on your website that people are taken to when they click on your ad.

There are a few different ways that you can expand your landing pages. One way is to add new content to your landing pages. This could be in the form of blog posts, product descriptions, or even just new images.

Another way to expand your landing pages is to add new features to them. This could be in the form of social media buttons, contact forms, or even live chat features.

The third way to expand your landing pages is to make them more visually appealing simply. This could involve adding new graphics, videos, or even just changing the page’s layout.

To Sum Up

In conclusion, if you’re looking to expand your PPC campaigns in 2022, we recommend focusing on keyword and landing page expansion. By doing so, you’ll be able to improve your campaign’s reach and effectiveness, ultimately leading to better results. Keep these tips in mind, and you’ll be well on your way to success!

Analytics Beyond is a premier digital marketing agency that offers website development, SEO, and PPC services. Get in touch with us. 


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