Digital marketing is all about driving traffic to your website. And while there are many ways to do this, two of the most popular are SEO and PPC.
SEO, or search engine optimization, is the process of optimizing your website to rank higher in search engine results. This can be done by optimizing your website’s content, structure, and on-page elements like titles and metatags.
Local PPC, or pay-per-click, is a form of paid advertising that allows you to target potential customers in your geographic area. With local PPC, you can create ads that appear in search results when someone searches for keywords related to your business. Local PPC is a much faster way to drive traffic to your website than SEO, but it can be expensive.
So, what’s the best way to use these two traffic-driving strategies? The answer is: together.
Here’s why SEO and PPC work well together and how to use them to get the best of both worlds.
1. PPC Can Be Used to Supplement Your SEO Efforts
If you are working on improving your website’s SEO, you can use PPC ads to help give your efforts a boost. By targeting key phrases with your PPC ads, you can help to increase your website’s visibility in search engine results pages. This can ultimately lead to more organic traffic and higher rankings for your website.
2. PPC Can Help You Test Out New SEO Strategies
If you want to try out a new SEO strategy but you need to figure out how it will perform, you can use PPC to test it out. By running a PPC campaign with the new strategy in place, you can get an idea of how well it works before you make any significant changes to your website. This can save you time and money in the long run.
3. PPC Can Be Used to Target Long-Tail Keywords
Long-tail keywords are very specific and usually have low search volume. While they may not be the most popular keywords, they can still effectively drive traffic to your website. Since PPC campaigns allow you to target specific keywords, they can be a great way to reach these long-tail keywords.
4. Local PPC Can Be Used to Reach Local Customers
If you want to target customers in a specific geographic area, PPC can be a great way to do it. By targeting local keywords and setting your campaign to only target people in a particular area, you can ensure that your ads are only seen by those most likely to be interested in your product or service.
5. PPC Can Be Used to Target Mobile Users
More and more people are using their mobile devices to search the internet. If you want to ensure that mobile users see your website, you can use PPC to target them specifically. By creating a mobile-specific campaign, you can ensure that your ads are being served to people searching.
SEO and Local PPC are two of the most popular digital marketing strategies businesses use today. While they are both effective in their ways, they can also be used together to create a powerful marketing campaign to help your business reach its full potential. So, if you’re not using SEO and PPC in your marketing mix, you’re missing out on much potential traffic and leads.
Do you need help in setting up your SEO and local PPC? Here at Analytics Beyond, we believe that digital marketing comes in many forms. We offer website development, SEO, and PPC services tailored to meet your needs. Get in touch with us today!