As a business that wants to thrive in 2020, you’ll need a well-designed and robust website that perfectly encapsulates your values, products or services, and your goals. It’s an invaluable tool that you can use to connect with potential clients all over the world, bringing you a vast pool of customers. It’s also the most reliable way your audience can learn more about your company, making it one of the most crucial aspects of your enterprise.
The good news is that there are numerous ways to create a website that doesn’t involve learning how to code. With the help of a search engine optimization or SEO agency in Durham, you can optimize your website for search rankings while making it look good, helping you reach your intended audience.
Here are five tips for creating the ideal website for your business:
Create a Clear Goal
The first thing you’ll need for your website is to have a clear goal of what you want to achieve with it. If you’re a small business, then a website is a great way to market yourself and impress your audience. Having a plan also helps you concentrate on tailoring your website according to the objectives you’ve set for yourself.
Many companies aim to build awareness, boost sales, generate leads, and increase engagement through their website. Pinpoint your priorities, then tailor your website accordingly.
Make It Responsive
Surfing the web is no longer an activity exclusive to desktops or laptops. Smartphones and other electronic devices have rapidly evolved over the last decade to become powerful machines, allowing people to access the Internet whenever necessary. Over half of Internet users browse on their phones, which means you need to make your website mobile-friendly.
Your website must look good regardless of the browser or device people use to view it. Otherwise, they’ll be more likely to exit out, increasing your bounce rates. A responsive website is also crucial for improving SEO, bumping your site up a search engine’s rankings.
Publish High-Quality Content
Once people have your contact information, they’ll need a concrete reason to keep visiting your website. One way to keep their attention is by uploading consistent, high-quality content on your website. It must be information that is practical and adds value to their lives while remaining unique. It’s also an opportunity to showcase your extensive knowledge of your industry, which can build your credibility and authority.
When you create your website, it’s a good idea to brainstorm on the content you can write. It can vary from your business, your products and services, to related topics in your industry. Be sure to make it captivating and engaging so that people are encouraged to return and read what you upload.
Optimize It For Search Engines
Search engines have become the Internet’s juggernaut, as all Internet users turn to the tool when seeking more information about a topic. Optimizing your website for search engines, or using SEO, will ensure that it is more visible to search engines. That way, more people who use your keywords will be more likely to see your webpage on click on it. The more traffic your website receives, the more leads and conversions you generate.
The better the user experience is on your website, the better your SEO will be. Writing high-quality content is a great way to boost your SEO, but you’ll also have to tie it in with your keywords. When in doubt, seek the help of an SEO agency, as they can help you make sense of the ever-changing algorithm.
Use Consistent Branding
Your website is an online capsule of your company’s branding. If you’re a new business, you want to make sure that people recognize you and your brand at first glance. A great way to do this is to employ consistent copy, colours, fonts, and designs through your website that you’ve used for marketing your business. Your website must be cohesive such that all individual pages look like they are part of the same website.
Using consistent branding on your website is key to expanding brand awareness while solidifying it. When more people regularly visit your website and see the same designs, they’ll come to associate that with you. This aspect of brand building is crucial in building your business, which is fortunately easy to do with your website.
Conclusion
A website is an exceptional tool that benefits your business in endless ways. You can use it to market yourself, reach more customers, and solidify your brand. Creating a website may be intimidating, but with these five tips, you’ll be on your way to making the perfect website for your company.
Analytics Beyond offers digital marketing services in Vaughan to North American companies that want to grow their business to new heights. We offer website development, search engine optimization, and pay-per-click advertising that have proven to help our clients succeed. Book your free analysis evaluation today!