With the constant changes in Google’s algorithm, it can be difficult to know how to bid on keywords. Not only do you have to ensure that you’re bidding properly despite these changes, but you should also be extra careful not to overbid on anything!
With that in mind, to help ensure that you aren’t overbidding, we’re sharing a couple of tips to help you avoid overbidding on Google Ad keywords in 2022.
1. Know Your Keyword Quality Score
Your keyword quality score is a measure of how relevant your ad is to the keyword you’re bidding on. The higher your quality score, the less you’ll have to pay per click because people who stumble on your ad will more than likely convert. You can view your quality score in the “Keywords” tab of your Google Ads account.
2. Research Your Competitors
It’s important to know how much your competitors are bidding on keywords. You can use the “Keyword Planner” tool in Google Ads to see the average cost-per-click (CPC) for a particular keyword. When you see how much your competitors are bidding for a keyword, you can then properly plan your bids to take advantage of them without wasting your resources.
3. Use Negative Keywords
While you might think that you should avoid negative keywords at all costs, the fact of the matter is that you should still be using them! What do we mean? Adding negative keywords to your campaign can help you avoid overbidding irrelevant keywords. Negative keywords are words or phrases that you don’t want your ad to show up for. You can add negative keywords in the “Keywords” tab of your Google Ads account.
4. Set a Bid Cap
A bid cap is a maximum amount you’re willing to pay per click. You can set a bid cap in the “Campaign Settings” tab of your Google Ads account. This helps to ensure you don’t accidentally exceed the budget you’ve set, which, obviously, will cause you to spend a lot of money unnecessarily, and even more so in the long run.
5. Use Automated Bidding
Automated bidding is a feature in Google Ads that allows you to set a target CPC and let Google optimize your bids for you. This way, you don’t have to do much apart from setting the process up. After that, you can let the system bid for you according to your preferences. Now, to do this, you can find automated bidding in the “Campaign Settings” tab of your Google Ads account.
As you can see, there are many techniques and tools you can use to help prevent overbidding keywords. With these types of processes and efforts in place, you can rest easy knowing your money is appropriately dedicated to getting the most out of your keywords and, ultimately, your online success! If you need help doing this, feel free to reach out to digital marketing services to help you come up with a strategy that not only meets your budget constraints but also helps you reach your conversion goals and more!
Analytics Beyond is a digital marketing company that offers a wide variety of services, from website development to SEO. If you are looking for PPC services and more in Ontario, reach out to us today.