Many businesses want to boost their websites’ search engine exposure by attracting organic traffic from people who provide comments, share their content, and return frequently.
Suppose you want to boost organic traffic to your website and enhance your search engine rankings. In that case, your company should investigate and consider applying the five easy and successful SEO tactics listed below.
1. Recognize Your Site’s Good and Bad Links
One of the main reasons a company’s website will not rank well, or even show up, in a search engine’s results is because they, or someone else, have installed artificial or “bad” links. This is also known as “link spamming” or “link manipulation.”
Fast-growing websites are in the best position to be hit by this penalty. If the digital marketing agency that originally built the website didn’t monitor the number of “good” and “bad” links, chances are that Google’s penalty has hit their website. To identify your site’s good and bad links, ask your developer to review your website’s backlinks and perform an analysis of backlinks.
2. Target Relevant Keywords
Keywords are the driving force behind search engine results. When your website shows up high up in the rankings, more people come to your site, because you’re relevant to their search queries.
Keywords are the building blocks of your content. Your content is the cornerstone of any digital marketing campaign. People looking for information on the Internet find your site when your content includes the keywords they type into the search engine fields.
One of the first things a company should do when trying to improve their website’s search engine rankings is to choose search terms relevant to their business. Use your expertise and knowledge to select the words and phrases people are searching for.
3. Create Quality Engaging Content
It’s easy to get sucked into the marketing machine and just create content that you think will rank well. That’s the wrong approach for several reasons. Suppose it’s not creating a genuine connection with the reader. It’s the engagement that matters, not the time it takes to publish your content.
You have to take time to analyze what users are looking for to make sure that your content is relevant, understandable, and entertaining. Using Google Analytics to understand what keywords your audience is searching for is a good idea.
Another tip is to use Google Trends to show you the terms that are trending in your industry. This will help you figure out what your customers are interested in.
4. Format Your Content for Featured Snippets
Featured Snippets are appearing in search engine results more and more frequently. While it’s difficult to rank for featured snippets, your business can use them in your content strategy.
For example, if you are a law firm, you can create a featured snippet using a question like, “Who is the best tax attorney in Nashville, Tennessee?” This helps you show up higher in the rankings and drives more traffic to your website.
5. Optimize Your Page Titles and Meta Descriptions
For your website to rank better in search engine results, your page titles should not just be interesting, but keyword-rich as well. You must include a keyword-based meta description, a snippet of text appearing when your post appears in search results.
The meta description should be a short but interesting statement describing your content. Think of it as a teaser to get people to click on the link. In some cases, that single click is all you need.
When uploading content to your website, ensure that your page titles and meta descriptions are keyword-rich, interesting, and unique.
If you’re brand new to digital marketing, don’t try to become a digital marketing expert overnight. Take your time, and as you learn more, your knowledge will grow. This is an industry that allows you to adapt to the ever-changing landscape. The more you learn and understand about SEO, the clearer it will be that SEO is a marathon, not a sprint.
If you need assistance in creating an eCommerce website that is user-friendly and optimized for search engines, Analytics Beyond can help you. Our talented team of digital marketers offers services for SEO in Toronto and all across North America that can help your eCommerce business get the attention it deserves. Contact us today to find out more!