Given the boom of the digital revolution, internet popularity has paved the way for brands and businesses to thrive. eCommerce, in particular, is becoming the norm of shopping, with most consumers choosing to shop online instead of in-store visits. Unfortunately, such advancements also meant an increasingly competitive marketplace, forcing entrepreneurs to look for ways to increase their engagement rates and solidify their online presence.
One of the best and most effective ways to do so is through pay-per-click (PPC) campaigns, which have become the quick-fix solutions to ensure top rankings on search engines. It holds the power to effectively gain qualified leads, all of which funnel good traffic into your website.
In other words, great results from your PPC campaigns means success for your business, but consistently achieving can be rather difficult. When it comes to PPC advertising, constantly tweaking and adjusting your efforts are necessary. Here are some powerful strategies you can begin using today:
Strategy #1: Creating a PPC campaign structure
If you wish to succeed in the land of PPC, the first step is to create a PPC structure that lasts. This will serve as a solid foundation for all your campaigns, with defined goals and objectives to light the way. With a blueprint for success, you make sure to avoid any bumps in the road, with a powerful brake you can use should an accident loom in the distance.
With an effective structure by your side, you’ll also be able to balance your budget spending, leaving your company with more than enough money to spend on other advertising efforts. You’ll also be able to increase management efficiency, all the while ensuring that performance remains topnotch.
Strategy #2: Let go of keywords with poor performance
PPC campaigns are extremely powerful, but a single mistake can cause your downfall. One wrong keyword can affect the overall performance of the campaign, for instance, officially known as a non-performing keyword.
These are words that do nothing apart from burn through your resources, so it’s important to shift your attention to existing campaigns and analyze them carefully. Once you’ve identified them, pause them! Here are some signs of a non-performing keyword:
- The bid is never high enough
- Low search volume
- Match types are either too broad or restrictive
- Low CTR
Strategy #3: Make sure that your ad copies remain stellar
Ad copies do the bulk of the work—they essentially face prospective leads daily, so it’s important to polish them all shiny and attractive. First impressions last, and a poorly-written ad copy can affect your overall PPC performance.
While writing stellar compelling copy may sound easy enough, execution is another matter. You need to spend an inordinate amount of time ensuring that it’s engaging and efficient, blending perfectly well with the CTR and conversion rates. You need to convince people to click on your ad and learn more, so make sure to treat it with the utmost importance.
Work With The Best PPC Services In Toronto
PPC campaigns are at the heart of all business success, especially in the online marketplace. The strategies above are just some of the best ways you can support your PPC campaigns, ensuring that your accomplishments remain sustainable and consistent. It’s best to watch your efforts as closely as possible, and optimize whenever possible. In time, you’ll find your business succeeding in every aspect!
Analytics Beyond is an elite PPC Toronto agency, offering you a one-stop-shop for everything digital marketing. Allow us to help you strengthen your PPC campaigns, as well as provide you with SEO and website development solutions. We’re here to help—reach out to us today to learn more.