As a PPC marketer, you want to monitor your campaigns for changes and whether your campaigns’ performance is improving. In this article, we’ll discuss how to monitor and identify key metrics that matter so you can get the most out of your PPC (Pay-Per-Click) marketing campaigns.
Click-Through Rate (CTR)
Click-through rate is the number of clicks your ads receive divided by the number of impressions. This is a good way to measure the attention your ads are getting from your audience. You can use this to determine how well your ads are doing. The higher the click-through rate, the more interest your ads get from your audience.
Conversion Rate
Your conversion rate is the number of conversions for a specific campaign divided by the number of clicks on the ads. Conversion rate is a great way to identify what types of ads and landing pages are performing well for your business and which ones should be modified to improve ad performance.
Cost Per Conversion
Cost per conversion is the total amount you spent on an ad divided by the number of conversions received. This is how much you paid per conversion and can be a good way to compare the profitability of different campaigns and landing pages.
Page Visits and Time On-Site
How long a user spends on your site is a good way to determine how successful your landing pages are. This can also tell you how well your ad creative converts page visitors into leads or paying customers.
Another good reason to track page visits and time-on-site is to see how your PPC campaigns are performing over time. If your time-on-site increases with each campaign, your ad creative must be doing well and attracting more users to your landing pages and website.
A good way to monitor your PPC performance is to use Google Analytics and Google AdWords together. You can easily monitor and track many different metrics inside Google Analytics. In addition, you can have your Google Analytics profile integrated with your Google AdWords account.
Quality Score
Quality score is how well your keywords perform and how relevant your ad creative is to your audience. This can be an important metric to track because it can affect how much you pay per click and how much you pay per conversion.
Cost Per Click (CPC)
Your cost per click is the amount you pay for each click on your ads. It is important to track this metric to set budgets and know how much you are paying per click. You should also know the average CPC for your industry. Knowing the average CPC allows you to set a maximum CPC budget and spend a reasonable amount of money per click.
Site Visitor Information
It is important to know who is visiting your site. You need to know the average age, gender, and location of your users. Knowing this information can give you a good idea of how successful your campaign is and whether or not you need to make changes to your campaigns.
Track the Right Metrics
Depending on your business, you may or may not want to track some of the metrics we listed above. Not all of these metrics are relevant to every business. However, if you want to get the most out of your PPC campaigns, monitoring key metrics and knowing how your campaigns are performing is important.
Analytics Beyond offers PPC services in Toronto that are right for your business. With our help, you can have effective PPC campaigns in Canada and the US. Book your call!