There are many different types of PPC platforms; each one has its own benefits. This article will go over a few of the best PPC platforms for your business. In the end, you can decide which platform would be best for what you need.
If you are just getting started with PPC marketing, Facebook ads are a great place to start. Facebook ads are one of the most popular social networking sites, so why would you not want to advertise on them?
With Facebook, you can target your customer niche and even target Facebook users by age group, education, location, job title, interests, etc. There are millions of ways to narrow down your target customers with Facebook Ads.
Facebook’s conversion tracking makes it even more desirable as a PPC platform. Facebook tracks how many people click on your ad and how many people click on your ad to convert into customers. Then, it can use their data to serve you more targeted ads to get you the most clicks and most conversions.
LinkedIn is like the social media version of a resume or a business directory. You can post job listings, news, and thoughts on businesses and industries for the public to see.
Just like Facebook, LinkedIn can target your audience with specific keywords and interests. You can also target LinkedIn users by location, job title, education, etc.
LinkedIn also has a great conversion tracking system that will track how many people have clicked on your ad, what you have purchased, and when you have made a purchase.
- Google Ads
Google ads are an excellent tool for anyone just starting or who has been doing PPC marketing for a while. You can target your customers by their location, age, gender, interests, and even if they have visited your website. You can also target keywords they are searching for.
Google Ads has a unique conversion tracking system that will tell you where customers are coming from, which keywords are converting into customers, how many clicks, and how many customers you have received since you started advertising.
With Bing ads, you can also target by location, age, gender, interests, keywords, and even device. You can target specific devices like PCs, tablets, or mobile phones.
What makes Bing Ads unique is that they have partnerships with many different platforms. These partnerships are great ways to get more clicks to your ads and increase the number of conversions.
Amazon Ads are another great PPC platform because Amazon is a big marketplace for many companies. With Amazon Ads, you can target what kind of products people are looking to purchase. If a customer wants to buy a specific product, you can specify that product in your Amazon Ads and target the customer with that product.
You can also target keywords that are being looked for to target customers with a specific interest.
The Right PPC Platform
Each one of these PPC platforms has its uses. Each platform has its own benefits, so you can decide which PPC platform will work for you. If you are just starting out, Facebook and LinkedIn have great beginner tools to help you build your campaign and gain some experience. When choosing a PPC platform for your business, you have to think about your audience and which platform will target your audience.
Do you need help with PPC advertising in Toronto? Analytics Beyond can help you. We are a digital marketing company that offers PPC services not only in Toronto but the rest of Canada and the US as well. Get in touch with us!