A strong online presence is vital for every business’s growth and success. Because of this, a website is no longer optional; it’s now a requirement. When building one, it’s important to consider web development. This process involves creating and maintaining your website, including web design, publishing, programming, content creation, and database management.
Despite web development’s popularity, myths are surrounding it that cause businesses to make avoidable mistakes with their websites. To save yourself from making these errors, here are some misconceptions you should stop believing in:
Using Free Website Builders Is Ideal
Many business owners, especially those just starting out, opt to use free website builders to cut down costs. While these platforms bring good enough results to help you establish an online presence, they won’t produce your expected results in the long run. In fact, they can even hinder optimal business growth.
Your website is an investment and the only way to get your desired results is to take time and money to allocate dedicated resources towards strengthening your online presence. For instance, partner with skilled web developers who understand your needs and know your target market. This option may not be as cheap as using free website builders, but it brings the best return on your investment.
Websites Don’t Require Maintenance
Web development is not a one-and-done activity, which means launching your website is just the beginning. For this reason, don’t expect customers to flock on your site right away. You also need to do more work to make sales.
Your website requires regular monitoring and maintenance to ensure it works without technical glitches. It also needs protection against cyber attacks. Additionally, you need to renew your domain registration on time and update your web design to keep up with the trends. This is why it’s necessary to hire a team of developers to check on your website’s performance, security, and functionality.
Anyone Can Build a Website
Due to the prevalence of free templates and website builders, many business owners think they can make a website on their own. However, building a website that meets your needs and creating a great user experience requires knowledge, skills, and years of experience. Because of this, you must work with a premier SEO agency specializing in web development to create a well-tailored website for your business.
Adding Features and Functionality Later on Is Easy
Business owners tend to think that getting their website started must be prioritized; they can come up with additional features or tweak some features during the development process. However, the more changes are made, the higher the development cost. These fees can eventually add up and burn a hole in the pocket. The best way to prevent this issue is to create a detailed technical specifications list right from the initial development stage.
Conclusion
Investing in your online presence requires prioritizing web development. Remember that your website can be turned into an ultimate marketing tool, but only if you take good care of it. To increase your customer engagement, meet other business goals, and prevent making common mistakes, hire an established digital marketing agency.
Whether you need web development, digital marketing services, or PPC services, you can count on us. Analytics Beyond is a premier digital marketing agency in Toronto dedicated to growing your online presence. Browse our completed projects or book a discovery call today!