With 2023 here, it is the time to begin formulating your pay-per-click (PPC) strategy for the coming year. Although paid advertisements and organic search engine results are both crucial, no one seems too concerned about the former. This is because paid advertisements are more likely to result in a sale. PPC data shows that only 35% of users click on organic results, while 64% choose to view paid ads.
In 2022, PPC trends will rule the roost and fundamentally alter the online advertising landscape for all digital marketers. Familiarity with these trends is essential for developing a successful campaign. By collaborating with a paid social advertising agency, you may learn the upcoming PPC trends.
1. Making the Most of Social Media
Seventy percent of adults now use at least one social media site monthly. A PPC campaign that doesn’t include social media is missing out.
Daily active users of social media platforms include Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Especially among the younger generations, it is not uncommon for these groups to use multiple platforms.
That said, the younger generations of these groups are also disproportionately represented among those who use several platforms. Many people utilize multiple social media sites today, so it would be wise to capitalize on this trend.
2. Making the Most of PPC Automation
One of the main developments in PPC advertising in 2022 will be the use of AI and ML to automate Google and Bing ad activities.
There will be a $238 billion market for automation by the year 2021, with process automation leading the way. Process automation is expected to increase from 71.5% in 2018 to 83.2% in 2023. Ad testing will increasingly rely on automation, which is not novel to PPC but is expected to become increasingly important.
3. Using Voice Search and PPC Integration
Since more and more consumers are starting to communicate with their digital assistants and smartphones through speech, voice search will become more integrated with PPC in the future year. The sales data for voice searches is likewise astonishing.
For example, an expert at Juniper Research in the United Kingdom predicts that by 2023, voice commerce will bring in over $80 billion yearly.
By 2022, TechWyse anticipates that the market for voice-based advertising will be worth $19 billion and that the market for voice-based purchasing will be worth $40 billion.
More and more people are using voice search engines to find local businesses online. In 2022, videos will significantly impact pay-per-click methods. If you want to expand your consumer base next year, you can’t afford to ignore this pattern.
4. Relying on Smart Bidding
Ads are optimized for conversion using machine learning and “smart bidding.” Making bids on Google AdWords has never been simpler.
The conversion AI system at Google optimizes auctions mechanically. By informing Google of your advertising goals, Smart Bidding helps you accomplish them without going over your budget. Smart bidding can help you accomplish a number of PPC objectives, including targeted CPA, targeted ROAS, and maximizing conversions.
2023 will be a great year for PPC marketers. With the emergence of AI-driven technologies, such as automated bidding and machine learning, marketers will be able to improve their campaigns in real-time. Additionally, voice search and augmented reality will continue to grow in popularity, potentially providing new opportunities for PPC marketers to reach their audiences in new and innovative ways.
Finally, with the increased focus on privacy and data protection, PPC marketers will need to be aware of the new regulations surrounding their campaigns and adjust their strategies accordingly.
If you are looking for an online marketing agency that offers PPC services in Toronto, look no further than our expertise here at Analytics Beyond. We are a digital marketing company specializing in website development, SEO, PPC services, and more. Contact us today, and let us discuss all your marketing options.