Designing a good website isn’t as simple as some might think. It’s definitely more than just landing a solid domain name. These days, thousands of new websites pop up every day, but how many are actually effective at doing their job?
Don’t let your brand’s digital presence fall victim to bad web design. Instead, look for proactive ways to improve your efforts. You can do this by looking out for red flags in your layout.
Here’s some site elements that tell if your website isn’t well-designed:
1. Unresponsive Design
There are an ever-growing number of devices that connect to the internet, and not all of them are your laptop or desktop. The potential for connection is vast nowadays, with every mobile device having access to the internet. If a website is unresponsive and doesn’t work as expected on a mobile device, then it’s not a well-designed site, and you’re missing out on a large chunk of the digital market.
2. Poor Navigation
The main thing that leads to a poor user experience is poor navigation. Navigation is a significant part of usability. It allows users to quickly find the information and services they’re looking for. If it’s challenging to find and use the main navigation, you’ll lose your visitors’ attention.
3. Lack of Call to Action
A website needs to be clear about what its users should do. In order for a website to be effective, users need to take some sort of action. Whether that’s a purchase, downloading an item, or just browsing through a product catalogue, the website needs to be persuasive enough for users to complete these tasks. This will give you more chances of closing the deal and converting traffic.
4. Inconsistent Aesthetic
Although your website’s design can be abstract, it should be consistent in at least one of its aspects. If you don’t have a consistent aesthetic, it makes the overall design look random, and it will come across as disorganized and confusing. However, focusing on a cohesive theme can make your pages more aligned.
A consistent aesthetic makes it much easier for your visitors to understand what it is you’re selling and decide whether or not they want to buy from you. Having some coherence throughout your website will help you design a more cohesive and intuitive website overall.
5. Unreadable Typography
Typography is one of the main elements of web design, and when people cannot read the text on your website, then you have a problem. If the text on your website is hard to read or the font is too small, then people won’t be able to understand the information that you’re placing on your website. This is especially important when people are on a mobile device. If you can’t read something, you’re likely going to exit the page.
Conclusion
A website is one of the most critical assets of a business. It’s an online storefront that helps you convert online visitors into paying customers. Above all, it needs to be functional, intuitive, and user-friendly. Make sure that you’re not making any of these mistakes, so you can be sure that your site is a well-designed website.
Tighten up your web design with the help of our brilliant designers. We are a Toronto-based digital marketing company that will help you develop your website, and make your mark in the digital space. Contact us, and let’s talk about how we can help establish your online presence.