For businesses, there is an importance in creating a great relationship with your clients. This means that when you sell your brand, you are not merely selling products and services, but also a good experience. It is known that no matter how good your product or service is, when a client has a bad experience with your brand, then you may end up losing them.
How a client encounters your business will occur over a different number of channels and platforms. This concept of experience being multifaceted is what many refer to as a “brand ecosystem.” If you are unsure what a brand ecosystem is or how it may help your business, then keep reading below:
What Is a Brand Ecosystem?
While it may sound like a scary or confusing concept, it is actually relatively simple. A brand ecosystem is the multiple channels and various media wherein a customer may encounter or experience your brand and business. This could be through ads, social media, product purchasing, customer service, and more.
One confusing aspect for many is that they see brand ecosystems as a sort of extension in different ventures. This is not the case for a brand ecosystem. Rather, it is about delivering your brand’s message in various ways.
For example, your brand may be utilizing social media to sell itself, but at the same time, you may also have ads on other platforms or even in real life. You may also have certain customer service principles that are fulfilling your branding.
What is most important here is not just using multiple channels but also making sure they complement each other. You need to be consistent with your branding, regardless of what medium you may be using. However, these also need to be independent of each other in the sense that what changes in one aspect may not affect the other, given the brand remains the same.
What Is the Importance of a Brand Ecosystem?
Creating a successful brand ecosystem is beneficial for both the business and its customers. For businesses, not only will you be selling your brand successfully, but you are putting yourself more out there by expanding the media you use. This means it would be easier for clients to find you.
For customers, of course, having a great experience with a brand is important. It will make it more enjoyable and easier for them while they get the products or services they need. This saves them a lot of stress and frustration.
How Do I Build a Brand Ecosystem?
The main thing you need to check before creating your brand ecosystem is to identify the needs and wants of your existing customers and your target market. Make sure that you understand what channels they would want to reach your business and find what kind of experience they are searching for.
Then take the steps below:
- Identify your brand’s objectives with the ecosystem. For example, you may want to increase engagement or utilize a newer platform.
- Consider your existing channels like your website and social media accounts. Make sure to check how they are being utilized and how they are performing.
- Identify new strategies and approaches that can be taken. You may begin to use marketing management software like HubSpot to make it easier. Make use of the analytical tools you have to come up with effective strategies.
- Implement your brand ecosystem, then listen to your customers. See what they may want to improve or change, and target those aspects.
After following these steps, you should have a successful brand ecosystem up and running in no time.
It is important to give customers the experience that they want and need. With that, follow our guide and create a great customer experience through your own brand ecosystem.
If you are still unsure about creating your own brand ecosystem or how to do so, you may want to undergo digital consulting with Analytics Beyond. We are a digital marketing company with the aim of not only optimizing your digital marketing approach but also overall developing your digital marketing strategies. Contact us today and create your own brand ecosystem!