Marketing for
roofing contractors
who are tired of storm chasers.
Storm chasers in pickup trucks. Lead aggregators selling the same homeowner to four other roofers. Cousin’s-kid websites that nobody finds. We build lead engines for legitimate roofers — retail and insurance — that put the phone in your hand and keep the schedule full year-round.
Storm chasers, lead sellers,
and a half-empty schedule.
You run a legitimate roofing business. You hire local crews, you stand behind your warranty, and you treat homeowners with respect. The problem is, the marketing landscape rewards whoever gets there first — and “whoever gets there first” is usually a storm-chasing outfit working on credit card debt.
“After last year’s hailstorm, twelve out-of-state roofers showed up before our team could even drive across town. We’ve been in this market 18 years and homeowners chose strangers because they got there first.”
- ✕ Storm chasers eating post-storm work. A hailstorm hits and 30 out-of-state outfits show up before your phone rings. Local roofers who actually live here lose to door-knockers who’ll be gone in 4 months.
- ✕ Lead aggregators selling the same homeowner. Angi, HomeAdvisor, Networx, NetworkX — your $80 lead is also being sold to 4 other roofers. By the time you call, two have already booked the inspection.
- ✕ You’re invisible on Google Maps. Type “roofing contractor near me” — if you’re not in the top 3, you don’t exist. Most roofers we audit aren’t even on page 1 in their own city.
- ✕ Your website doesn’t earn the call. No before/after gallery. No insurance claim guidance. No service-area pages. Built once in 2018, never updated. Homeowners bounce.
- ✕ Slow seasons crush cash flow. Booked solid May–October, dead November–March. Smart marketing smooths the curve with maintenance offers, inspection campaigns, and pre-sold spring work.
Retail jobs.
Insurance claims.
A homeowner paying out of pocket for a planned re-roof is not the same buyer as a homeowner whose insurance is covering hail damage. Different anxiety, different timing, different sales cycle. We build for both — separately — with creative tuned to how each one decides.
Planned re-roofs
Aging roof, no storm event. The homeowner has been thinking about it for 6+ months and is researching warranties, materials, and price. Long sales cycle, higher trust threshold. We win on credibility signals, before/after gallery, and warranty clarity.
- ✓ Material education content (asphalt, metal, tile)
- ✓ Branded financing offers ($199/mo language)
- ✓ Warranty + crew credentials prominent
- ✓ Detailed neighborhood-level case studies
- ✓ Long-form retargeting (60–90 day window)
Storm & insurance claims
Storm just hit. The homeowner is panicked, calling around, and 80% of the decision happens in the first 72 hours. Speed wins. Trust wins. Claim expertise wins. We pre-position your business so when the storm hits, you’re already booked.
- ✓ Storm-event ad triggers + budget surges
- ✓ “Free inspection” lead magnets
- ✓ Insurance claim guidance content
- ✓ Same-day inspection booking flow
- ✓ Geo-fencing of affected neighborhoods
Smooth the feast and famine
cycle.
Most roofers have one good plan: ramp ad spend in March, pray for storms, hibernate in winter. That’s not strategy — that’s gambling.
We build a year-round playbook that flexes by season. Inspection campaigns in fall before winter damage. Pre-sold spring work in February. Storm-response surges when severe weather hits your market. Maintenance & repair offers in slow months to keep crews paid.
The result: predictable cash flow, no winter layoffs, and your retail pipeline isn’t 100% dependent on whether God sends hail in May.
We integrate with the
roofing software you use.
Lead capture flows from your ads and landing pages directly into the CRM and project tools your crew already runs on.
across all clients
across Meta & Google
Google reviews
compounding growth
Things roofers actually ask us.
The questions we hear most from independent roofers, regional contractors, and multi-location operators. If yours isn’t here, send it through.
Yes — and most of our roofing clients drop those platforms entirely within 6 months. Angi/HomeAdvisor leads for roofing typically run $50–$100 each and get sold to 3–5 other contractors. Our average cost-per-lead for roofing clients lands between $20–$45, exclusive to you, with significantly higher conversion rates because the leads are coming through your own brand.
The math gets clearer at scale: even if our CPL is roughly comparable, exclusive leads close 3–4x more often than shared aggregator leads. That’s where the real ROI shows up.
We pre-build storm-response ad creative and landing pages so they’re ready to deploy within hours of a major weather event in your market. When NOAA flags severe hail or wind in your service area, we shift budget to storm-targeting Search and Meta campaigns, geo-fence the affected neighborhoods, and run “free inspection” creative.
Most roofers lose post-storm work to out-of-state chasers because they don’t move fast enough. Speed-to-market is the entire game in the first 72 hours, and we build the infrastructure to compete on that.
Yes, with the right framing. Homeowners filing their first claim are anxious and confused — having clear, helpful content on your site about what to expect, what insurers typically cover, and what to ask the adjuster builds enormous trust. We don’t recommend “we’ll fight your insurance company for you” language because it crosses into legal territory, but educational content is a major differentiator.
This is also a strong lead-generation play — homeowners search for “what does insurance cover after hail damage” before they search for a roofer. Ranking for that content puts you in front of them at the right moment.
It works in some markets and not others. Roofing was added to LSA later than HVAC and plumbing, and the lead quality varies wildly by city. We typically test it as a third channel after Search and Maps are dialed in — if the unit economics work for your market, we keep it; if they don’t, we kill it.
The advantage: Google Guaranteed badge appears at the very top of search, above paid ads. The disadvantage: you compete with whoever else is in the program, and lead disputes can be a hassle. We’ll know within 60–90 days whether it’s worth running for your specific market.
Paid Search typically starts producing qualified phone calls within 2–3 weeks of launch. Local SEO and map-pack movement takes 3–6 months to fully compound, but you’ll usually see early movement (more profile views, more direction requests) within month 2.
Realistic expectation: month 1 is setup, tracking, and creative. Months 2–3 is paid ads producing leads. Months 4–6 is when SEO contributes meaningful organic call volume. By month 6, most roofing clients are seeing predictable lead flow regardless of season.
No — and we’d actually advise against it. Multiple websites typically dilute SEO authority across all of them and create maintenance headaches. The right approach is one strong website with dedicated service-area pages for each city or region you serve, plus separate Google Business Profiles for each physical location.
We’ve gotten roofers ranked #1 in the map pack across 6+ different cities from a single domain using this structure. It’s how Google wants you to set it up, and it concentrates your authority where it matters.
Beat the storm chasers.
Own your market.
Free 30-minute audit for your roofing business. We’ll review your Google Business Profile, your website, your current ad accounts, and your post-storm strategy — and tell you exactly where the leads are leaking. Yours to keep, even if you don’t hire us.