SEO Companies can have different approaches in helping a client achieve their set targets. In finding what company you should be working with, you have to ensure that they employ the latest SEO strategies. To learn more about them, you should be asking the right questions and evaluate if they are a good fit.
While all companies promise to bring positive results, get to know how they will do the task. A company that is committed to making an impact will use the right strategies. They will assist in improving your search rankings and converting leads to customers. Meanwhile, some only apply techniques that don’t deliver actual results at all.
Here are some questions that you can ask to find out whether an SEO company is trustworthy and follows the best practices:
1. How Extensive Is Your SEO Service Experience?
Entrusting your rankings and domain reputation to an SEO company calls for a need to find the company with a great experience. An SEO company with years of experience can make intelligent decisions and handle issues appropriately. Hiring a company that heavily relies on guesswork can damage your site.
2. What Strategies Do You Use for Tracking and Reporting?
After all the efforts applied to your website, you need to see how much progress you have made. In this case, ask the company about how they track and measure your progress. See that they give a detailed report—something handy to evaluate if your goals are met.
3. What Are the Tools You Use in Helping Sites Rank Better?
Ask about the specific tools that they use and the reason for choosing them. The more logical and consistent they are with their explanation, the easier it will be to tell if they are legitimate. Well, it’s not about how many tools they have. You have to see how they utilize these tools to deliver desirable results.
4. How Do You Plan on Improving Rankings in My Niche?
A reliable SEO company should be open about explaining how it can improve your rankings. If they can discuss the process so that you can easily understand, it is an indication that they can perform the task. However, if they seem unsure and give vague explanations, you must think carefully if hiring them is a wise decision.
See if the company will mention website audit, on-page optimization, keyword research, and link building. Once they laid down a solid process for these, it’s a guarantee that you are hiring a team of trustworthy SEO professionals.
5. Do You Have Case Studies, Testimonials, or Awards to Attest to Your Abilities?
In trying to win your approval, an SEO company will mention great things about itself. For you to verify those claims, you may ask for proof such as testimonials and certifications. Certifications guarantee that the company is updated with the current search trends, industry changes, and Google updates.
Meanwhile, testimonials and feedback from previous clients are solid proof that shows if the company did a good job. It is similar to a customer’s feedback on an online shop where you can use it as a reference in buying a product.
The right SEO company is not just that company with outstanding and terrific work experience but a group of people with high regard for ethics and integrity. To ensure that you’re working with the right team, don’t forget to ask these five questions to the potential seo company you’ll be working with.
Hire an SEO company that profoundly values relationships with clients—an agency that offers excellent website marketing in Toronto. With our digital consulting, website design, and SEO services, Analytics Beyond should be the best choice. Let’s work together towards reaching your website goals. Book a call today for a free quote.