A website’s growth and reach are only limited to how well it’s maintained. Sites that don’t keep up with evolving trends can grow outdated in a matter of a few months. Frequently updating one’s website is the key to consistently making an impact on your audience.
Sometimes our lack of paying attention could lead to our sites to underperform without us noticing. If you aren’t too careful, then you might just lose the advantage that your business had when it used to have a compelling website for your customers.
A website’s signs of illness
You might be thinking that there’s nothing wrong with your site if your numbers are stable. As the saying goes: why fix what isn’t broken?
But complacency is the start of stagnation, and if you let your business to stagnate, then you’ll be unable to build a competitive brand against other players in your industry. In this article, we’ll give you the three signs to watch out for when deciding whether or not it’s to upgrade your site.
1. A decline in sales and leads
The best objective proof when it comes to deciding whether or not you should improve your website’s design is your conversion rates. If your website traffic is stable but your sales trends are decreasing, it’s a sign that your customer engagement is lacking. Lower sales numbers are the first sign that you should consider making a fresh new look in approaching your customers.
2. A clunky User Interface (UI)
In today’s age when smartphones and tablets are increasing in processing power, these devices have effectively replaced the need for a work laptop or desktop. Mobility through interconnectivity is now a staple for employees and consumers alike.
If you cater to a modern audience, chances are that your website is no longer merely viewed through a monitor but from a compact screen. The changes in your site’s layout in terms of image dimensions and text length might not transfer correctly, making for a frustrating User Interface (UI).
A customer’s interaction with your website, from accessing your pages to processing orders, are
all affected by the UI. Design principles such as font types, icon placement, and even colour choices affect a user’s UI immensely, which reflects on their willingness to use your site. Make sure that you think from your user’s point of view when designing your site so that you’ll be able to see the problems that it may have when it comes to functionality and aesthetic appeal.
3. A change in your competitor’s strategies
Sometimes the signs that you’re looking for aren’t found in your own site but instead present on others. Always be on the lookout with one of your better-performing competitors, or look for a conglomerate in your industry niche’s take on how they’ve rebranded. Trends are almost always adapted quickly and effectively by leading companies, and if they’re making a switch in terms of UI design, then it might be time for you to follow the lead.
Managing a website is almost entirely about creating a comfortable customer experience. A website is meant to bridge the gap between customer and service provider, and in many ways, a website’s main function is keeping that bridge intact while keeping both parties satisfied.
A website that’s easy to use and to navigate is the key to creating an engaging experience between your customers and your brand. If you are looking for a website development company in Toronto, get in touch with our team today to see how we can start to plan for your website’s highest potential.