SEO strategies are constantly evolving. The way these strategies are executed vary with the circumstances, current popular practices, and changes in user habits. Though you have had a good plan in place for a while, there are certain instances wherein your efforts might not prove fruitful.
As such, we have created this list of the most common causes of SEO strategy failure according to premier SEO experts. These pitfalls might be the reason your tactics are not effective. With no further ado, here they are:
Failing to map your keywords
Though SEO has evolved by leaps and bounds beyond keyword repetition, these remain the backbone of any good SEO strategy. However, it is no longer about frequency, but how they are used.
Keyword mapping is necessary as it creates a map of words that helps you assign the right keywords to the right pages based on their topic. This allows for each page to be optimized for better performance and greater relevance.
Without keyword mapping, you will end up cannibalizing your keywords and making duplicate content. It will also make it difficult to analyze the data and what terms each page should be ranking for.
Failing to audit your website thoroughly
Knowing where you want to be begins with knowing where you are. This is why many premier SEO agencies begin their services with a thorough audit of your website as it relates to SEO. Throughout an audit, your on-page, off-page, and technical SEO will be gauged and rated.
On-page SEO refers to all things that are on your website, such as keywords and content; off-page refers to backlinks, PPC ads, and so on; technical SEO is about page speed, internal linking, titles, and descriptions.
It isn’t uncommon to feel completely overwhelmed by the technical aspects of SEO. However, there is a silver lining: the results of proper website audits are invaluable and your agency will likely have automated tools to measure the quality of your website in real time, giving you valuable insights about how you can make your strategies more effective.
Avoiding SEO entirely for fear of costs
It is understandable for smaller businesses to hesitate when it comes to investing in marketing strategies like SEO. However, digital marketing agencies know that SEO is essential to growing and building an online presence, especially as a long-term solution.
It doesn’t take a deep wallet to invest in premier SEO, as all it takes is keyword research, content creation, and building backlinks. All of this can be executed on a relatively low budget, but it can also be scaled up if you want more time and effort to go towards your growth. So long as it is done well, it has a high chance of success.
One way you can save money is by using all the free SEO tools that are available on the internet. Google Keyword Planner, Google Trends, BuzzSumo, and SEMRush are all free and available for businesses of all sizes. Many of these tools also come with a free version and a premium version, should you wish to upgrade.
Should you want to intentionally pursue SEO growth, however, free tools won’t be enough. Work with a skilled SEO agency with proven experience for best results.
Final thoughts
SEO has established itself as an essential aspect of digital marketing. Though it is constantly changing and adapting to the times and circumstances, it is important to keep it in mind when running your business. Not only that, but it is important to minimize your mistakes with it to ensure its effectiveness.
If you’re looking for a digital agency that provides premier SEO services to Toronto businesses, give us at Analytics Beyond a call for your free quote. We are a top-rated digital marketing agency that provides everything you need without breaking the bank.