For most, if not all, e-commerce companies, the holiday season is the busiest time of the year. With people looking to purchase items for various reasons, whether to gift to friends and family or to capitalize on ongoing promotions and deals, companies are tasked to meet increased demands without losing out on opportunities to sell. As such, the ability to craft a holiday strategy is a must for any e-commerce company looking to make the most out of it. However, such demands can prove overwhelming for a few. Fortunately, if you feel that way, we are here to help you out.
Today, we’re going to share a few holiday marketing strategies you can employ to maximize your holiday success:
1. Launch Last Minute Gift Deals
Everyone knows that the holiday season is a stressful time. With people rushing to meet demands, there is a tendency to forget about last-minute gift deals. In fact, a recent survey has found that up to 63% of consumers forget about them. As such, if you want to make the most out of your holiday marketing strategy, you should consider offering last-minute gift deals.
If you are wondering how you can offer such deals, one option is to promote them as limited-time offers. You see, limited-time offers make products more desirable than ever, often improving conversion rates by up to 500%. That is why you should include them in your holiday marketing strategy.
2. Employ Social Media in Your Holiday Marketing Strategy
Social media has taken the world by storm. As such, you may have a hard time finding someone who does not use one of these platforms for communication. As such, you should consider using social media in your holiday marketing strategy.
In fact, social media is a worthwhile platform for e-commerce companies. For instance, a recent study has found that active participation on social media platforms can improve your chances of increased conversion rates by over 26%. So, if you want to make the most out of your holiday marketing strategy, consider incorporating social media in it.
3. Create Holiday Shopping Guides
In a rush to meet deadlines, it is common to overlook the holiday shopping guides. These guides are vital as they help to get more buyers interested in your products. As such, if you want to make the most out of your holiday marketing strategy, you should make sure to give holiday shopping guides.
However, creating holiday shopping guides can take up a lot of time. That is why you should consider farming it out to a freelancer. With a freelancer, you can ensure that your shopping guides are created promptly without compromising quality.
These are just some of the many holiday marketing strategies you can employ to make the most out of the holidays. Regardless, if you want to ensure a successful holiday season, you should consider implementing these strategies in your plan. After all, holidays can be an excellent time to make the most out of your marketing strategy. If you do need help marketing on the holidays, don’t be afraid to reach out to marketing professionals. They will get you up to speed and ready for the holidays, ensuring you gain maximum attention to sell as many products or services as possible.
Analytics Beyond is a digital marketing company offering various services such as SEO and PPC services. If you are looking for digital marketing services in Canada to prepare you for the holidays, work with us today!