Plan your year
backwards.
Tell us what you want to make. We’ll work backwards through the math: how many leads, how much spend, and what your weekly call volume needs to look like to hit your target.
Your target year.
Here’s the math.
Want us to generate these leads?
We’ve delivered 70K+ leads to mortgage brokers over 7 years. Free 30-minute strategy call. We’ll tell you what’s realistic in your market and how we’d build the funnel.
Book a free strategy callThis calculator uses straightforward funnel math: income goal ÷ avg commission = deals needed → ÷ close rate = applications → ÷ application rate = leads → × CPL = ad spend. Real-world performance varies significantly based on rate environment (rate cuts = more demand), referral mix, lender relationships, response speed, and seasonality. Mortgage CPL ranges $30–$120 in most markets — $60 is a healthy mid-market average. Use these numbers as a starting point for planning, not a guarantee.