The 5 Ways Web Design Can Influence Your PPC Advertisements

Conversions are the first thing that comes to mind when thinking of SEM, followed by ad campaigns and ad groups. Thus, before starting a PPC campaign, you should evaluate the design of your website and its capacity to convert visitors.

From keyword research to content creation to user experience, Search Engine Optimization (SEO) is critical. In reality, website performance is just as important as appearance. Visitors will depart your space if they cannot find anything relevant or desirable to them.

With that said, you must establish goals, adhere to responsiveness, correct URL structures, and increase the page speed of your website.

Read on to see how your website’s design can influence your PPC advertising methods and how to improve your website for conversions.

Establish Goals

You must accept that market trends, business patterns, and new technology emerge over time.

New pages and features are created as new content is added. However, the primary goal switches from where you started.

It is correct. Because your goal may be to send qualified traffic, convince them to sign up for your newsletter, connect with them, and eventually convert them.

Check to see if your web pages are optimized for pay-per-click (PPC) campaigns and ad networks.

Adhere to Responsiveness

According to Statista, mobile devices accounted for 52.2% of global internet traffic in 2018, up from 50.3% in 2017. If your site is not mobile-friendly, expect lower mobile conversions. This influences paid search.

Furthermore, the quality of your landing page influences your quality score, which in turn influences your CPC (Cost-Per-Click).

Correct the Structure of URLs

URLs with poor structure can have a substantial impact on SEO. Incorrect URLs can jeopardize pay-per-click marketing. 

You can do this by targeting visitors with adverts using a Google Remarketing Code. Every page, like analytics, has a code. Instead of writing code for each website separately, create lists using URLs. Then, to save time, carefully select your keywords and cascade them.

Increase Page Loading Speed

When it comes to loading speed, excessive weight is inefficient. Keep in mind that faster sites result in more return visitors and/or conversions. If you make your visitors wait more than three seconds, more than half of them will leave.

Thus, page ranking must be prioritized. However, it is worth noting that this is more difficult to implement because paid search advertising is more expensive than organic search.

To assist you, look for online tools that can evaluate your website’s performance and provide dynamic reports.

Use Third-Party Support

We find it more difficult and natural to overlook our own faults. Third-party support, on the other hand, is desired for the benefit of your website. Because working in a collaborative environment makes analyzing your own website more difficult.

It is also advised that a site audit be performed by someone else. It will help you detect potential design flaws and navigate the site more effectively by determining areas for improvement.


A high-quality website boosts pay-per-click advertising and website conversion rates. The effectiveness of your PPC campaign is greatly influenced by the design of your website. As a result, it is highly recommended that you optimize for mobile, get a third-party audit, and validate that your website design supports your PPC campaign.

Are you looking for a web design agency in Toronto? Analytics & Beyond Marketing is a pioneer in assisting start-ups, and major corporations find their place on the internet. Our specialized service can provide you with the boost you need. Work with us today!


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